This phrase represents a specific product niche within the broader toy market: merchandise related to the Disney character Elsa from the movie Frozen, sold by the retailer Target. It encompasses a range of products, from dolls and costumes to playsets and accessories, all centered around the popular character and franchise. An example would be an Elsa-themed singing doll available for purchase at a Target store.
The popularity of this product category stems from the enduring success of the Frozen franchise. Target’s prominence as a major retailer further amplifies the market reach. For consumers, the availability of these products at Target offers convenience and competitive pricing. For Target, it represents a significant sales opportunity and a way to attract families and young children to their stores. The historical context involves the release and subsequent cultural impact of the Frozen films, combined with Target’s established retail presence.
