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This retail promotion offers consumers a third item at no cost when they purchase two similar items. For example, a consumer purchasing two eligible video games receives a third comparable game for free. This offer is commonly utilized with video games, but can also apply to other products.

Such promotions stimulate sales by incentivizing larger purchases. Customers perceive value and savings, driving increased transaction amounts and potentially clearing out inventory for retailers. These offers have become a common sales tactic, especially during peak shopping seasons or promotional periods. This strategy allows retailers to compete effectively and attract budget-conscious consumers.

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This promotional strategy offers consumers a complimentary item when they purchase two of the same product category. A typical example involves video games, where a customer receives a third game free after purchasing two at full price. This tactic encourages larger purchases and can introduce consumers to titles they might not otherwise consider.

Such offers are valuable for both businesses and consumers. For retailers, they drive sales volume and clear inventory, particularly for older or less popular items. This strategy can also attract new customers and build brand loyalty. Consumers benefit from significant cost savings and the opportunity to explore a wider range of products. Historically, variations of this promotional model have been utilized across diverse retail sectors, demonstrating its enduring effectiveness in stimulating consumer spending.

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