This phrase refers to the intended audience for the 2022 Nintendo Switch video game, Kirby and the Forgotten Land. This encompasses the demographic groups most likely to purchase and play the game, considering factors such as age, gaming preferences, and existing Kirby fanbase. For example, the vibrant visuals and accessible gameplay likely aim to attract younger players, while the 3D platforming elements and more challenging aspects cater to experienced gamers.
Understanding the intended audience is crucial for marketing and game development. Accurately identifying this demographic allows for tailored advertising campaigns, influences game design choices, and ultimately contributes to the game’s commercial success. Identifying the core audience helps maximize reach and resonance within the gaming community. The evolution of the Kirby franchise and its transition into a fully 3D platformer suggests an intention to broaden its appeal, potentially targeting players familiar with similar genres.