A product marketed at a specific retailer featuring a scent reminiscent of baked goods falls under the category of personal care items. This type of product often appeals to consumers seeking specific fragrance profiles and may leverage seasonal or nostalgic associations. An example would be a scented antiperspirant or deodorant sold exclusively at a particular large retail chain.
Offering exclusive, niche fragrance profiles can drive customer loyalty to a particular store. Thematic scents, such as those evocative of desserts, can be particularly effective during specific times of the year, creating a sense of novelty and desirability. This strategy benefits both the retailer and the manufacturer by differentiating the product within a competitive market. Historically, fragrance has been a key differentiator in personal care, evolving from basic odor masking to complex, emotionally evocative scents designed to enhance personal style.
