This refers to a special edition or version of the animated film “The Croods: A New Age” available solely through the Target retail chain. Such exclusive releases often include bonus features like deleted scenes, behind-the-scenes documentaries, or unique packaging to incentivize purchase at a particular retailer.
Retailer-exclusive editions provide collectors and enthusiasts with unique merchandise related to their favorite films. This strategy benefits both the retailer, by driving traffic and sales, and the film studio, by offering a value-added product and expanding market reach. Historically, exclusive merchandise has been a popular tactic in the entertainment industry, ranging from special edition DVDs to action figures and apparel.