This phrase refers to the demographic of adult males being the intended consumer group for Crocs footwear. An example would be a marketing campaign specifically designed to appeal to this group, perhaps featuring rugged or sporty styles of the shoe.
Focusing on a specific demographic allows for more effective marketing and product development. By understanding the needs, preferences, and buying habits of men, the company can tailor its products and advertising to resonate with this target audience. This targeted approach can lead to increased sales and brand loyalty. Historically, Crocs have been popular with a wide range of demographics, but focusing on specific segments can help expand market share and reach new customers.
