This phrase refers to vinyl record albums by the musician Conan Gray sold exclusively through the Target retail chain. These exclusive releases often feature unique colored vinyl or other special attributes, differentiating them from standard black vinyl pressings. An example would be a limited edition colored vinyl variant of an album available only at Target stores.
Retailer-exclusive variants provide collectors with unique items for their collections. This practice also benefits the artist and retailer by driving traffic and sales. The historical context involves the resurgence of vinyl records as a popular physical music medium, alongside the rise of exclusive variant releases as a significant marketing and sales strategy within the music industry.