This phrase likely refers to a specific product within the Charmin brand lineup: toilet paper marketed as possessing superior strength and durability. “Target” likely designates the intended consumer base or demographic, possibly individuals seeking a more resilient toilet paper option.
The importance of clearly defining this product segment lies in effective marketing and product development. Understanding the needs and preferences of the target demographic allows for tailored advertising campaigns and product features that resonate with consumers. This can lead to increased brand loyalty and market share. Historically, toilet paper marketing has evolved from basic functionality to emphasizing attributes like softness, strength, and absorbency, reflecting changing consumer priorities.
