This refers to a collectible doll modeled after the singer Mariah Carey, produced by Mattel as part of their Barbie brand, and sold exclusively through the Target retail chain. This type of product represents a convergence of celebrity licensing, toy manufacturing, and retail exclusivity, creating a desirable item for collectors and fans.
Such collaborations offer several key advantages. For the celebrity, it expands their brand reach and creates a tangible connection with fans. For the toy manufacturer, it leverages the celebrity’s established fan base to drive sales and generate interest in the product line. The retail exclusivity adds value and desirability for collectors. These strategic partnerships reflect a broader trend in marketing and merchandising, capitalizing on the popularity of both the individual and the established brand. Historical precedents exist with other celebrity-branded Barbies, demonstrating the continued success of this model.
