This phrase refers to a specific knit garment offered by the retailer Target under its Wild Fable brand. Wild Fable is known for its trendy, affordable clothing targeted towards a younger demographic. Cardigans, a type of sweater that opens down the front, are a versatile wardrobe staple. They can be layered over various outfits, providing warmth and style.
Offering fashionable items at accessible price points is a key strategy for mass-market retailers. Such apparel allows consumers to stay current with trends without significant financial investment. The combination of a recognized retailer like Target and a youthful brand like Wild Fable creates a desirable product for budget-conscious shoppers seeking stylish options. This approach benefits both the retailer and the consumer, contributing to the continued popularity of fast fashion.