An optical center located within a Target retail store in Cambridge, Minnesota, offers a convenient location for eye exams, eyewear purchases, and contact lens fittings. This model integrates vision care services within a larger retail setting, allowing customers to address their optical needs while shopping for other goods.
Combining vision services with a broader retail experience provides customers with a one-stop shopping opportunity. This streamlines errands and offers accessibility to vision care for those already frequenting the store. Additionally, the presence of an optical center within a well-established retailer can contribute to increased visibility and customer traffic for the optical services. The history of such integrated retail models reflects a growing consumer preference for convenience and consolidated services.
