The phrase refers to a specific line of plush toys, characterized by their oversized posterior regions, sold exclusively at a particular retail chain. These toys have become popular collectibles and gifts, often featuring various animal designs.
The popularity of these plush toys can be attributed to several factors, including their unique design, perceived cuteness, and the collectibility driven by the frequent release of new designs. The retailer’s marketing strategy, often involving prominent placement and social media promotion, has also contributed significantly to their market presence. This phenomenon reflects broader trends in the plush toy market, where distinctive features and targeted marketing can drive substantial consumer demand.