An optical center located within the Target retail store in Bridgewater, New Jersey, offers a range of services, including eye exams, contact lens fittings, and a selection of eyewear from various brands. This model of in-store optical services provides customers with a convenient way to address their vision needs while shopping for other goods.
Combining vision care with retail shopping provides increased accessibility to eye care services. The location within a popular retail store offers a familiar and convenient environment, potentially encouraging more frequent eye checkups and easier access to necessary eyewear. This model also benefits from established retail infrastructure and customer traffic.
