This phrase signifies a search for less expensive alternatives to Frye Campus boots, specifically those sold at Target. It represents a consumer desire for a similar aesthetic and style at a more accessible price point. For example, a shopper might search for this term hoping to find boots with a comparable silhouette, leather texture, or buckle detail to the original Frye Campus boots.
The popularity of such searches highlights the importance of value-conscious shopping in the footwear market. Finding affordable alternatives allows consumers to emulate popular styles without the higher price tag associated with premium brands. This dynamic reflects a broader trend in consumer behavior where shoppers actively seek out dupes or look-alikes for a variety of products. Historically, this behavior has been fueled by factors such as increased product information availability online and the rise of social media influencers showcasing affordable fashion finds.