This phrase refers to a specific cosmetic product: a liquid blush from the brand e.l.f. Cosmetics, sold at Target stores. It describes a camouflage-finish blush, suggesting a product designed for buildable coverage and a potentially matte finish. This type of product often appeals to consumers seeking a long-lasting, natural-looking cheek color.
The availability of this affordable cosmetic at a widely accessible retailer like Target contributes to its popularity. Budget-friendly makeup options are increasingly sought after, and the combination of a well-regarded brand and a convenient retail location positions this product for success in the competitive beauty market. The growing trend towards “no-makeup makeup” looks further fuels the demand for products like this liquid blush, allowing for subtle color enhancement and a healthy, radiant appearance.
