This phrase refers to the retail availability of fitness influencer Cassey Ho’s (Blogilates) branded water bottles at Target stores. It represents a strategic partnership between an online fitness personality and a major brick-and-mortar retailer, offering fitness enthusiasts a convenient way to purchase fitness-related products. This collaboration signifies a growing trend of online personalities leveraging their brand recognition to offer tangible goods through established retail channels.
The availability of these products at a widely accessible retailer like Target expands the reach of the Blogilates brand beyond its online presence. This accessibility potentially introduces the brand to a broader consumer base unfamiliar with online fitness communities. It also provides existing followers with a more immediate purchasing option. This strategy benefits both the influencer, through increased product visibility and sales, and the retailer, by attracting customers interested in health and fitness products.
