This phrase refers to the intended consumer group for Red Baron brand frozen pizzas, specifically those shoppers found at Target stores. It represents the intersection of a specific product (Red Baron pizza) with a particular retail environment (Target). An example would be a marketing campaign designed to reach Target shoppers with promotions or coupons for Red Baron pizza.
Understanding this consumer segment is crucial for effective marketing and sales strategies. By identifying the demographics, purchasing habits, and preferences of Target shoppers who buy or might buy frozen pizza, Red Baron can tailor its marketing efforts to resonate with this audience. This focused approach can lead to increased brand visibility, product sales, and customer loyalty within the Target retail space. Historically, analyzing specific retailer-product combinations has been a key element of consumer packaged goods marketing.
