Collectors of Nintendo’s interactive figurines often seek rare or less-common figures. These sought-after collectibles are sometimes characters from lesser-known franchises, or variants of popular characters with unique designs or features. For example, a figurine of a relatively obscure character from the Fire Emblem series would be considered more desirable than a common Mario figurine. Retailers like Target are a frequent source for these collectibles.
The pursuit of these less common figurines can be a significant aspect of the collecting hobby. Acquiring a rare figure can be a source of satisfaction and prestige within the community, and these figures can sometimes appreciate in value over time. The practice of seeking these specific collectibles developed alongside the rise of amiibo collecting itself, becoming a key driver of interest and engagement within the community. This pursuit contributes to a vibrant secondary market and fosters a sense of community among collectors.