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8+ Best Target Advent Calendar Makeup Sets 2023

A holiday countdown calendar containing assorted beauty products, typically marketed towards a specific consumer demographic often found at a particular large retailer, serves as a festive pre-Christmas gifting option or self-treat. These calendars often include a variety of items such as lipstick, eyeshadow, mascara, and skincare products in sample or travel sizes. An example would be a collection of 24 miniature beauty items packaged within a numbered box for each day of December leading up to Christmas Day.

These pre-holiday gift sets offer a cost-effective way to explore different product lines or brands, encouraging product discovery and potential future purchases. Historically, advent calendars have been a tradition used to mark the days of Advent leading up to Christmas. Adapting this tradition to include beauty products capitalizes on existing holiday excitement and creates a unique seasonal offering within the beauty market. This approach benefits both consumers and retailers by offering a combined value proposition and increased sales opportunity during the peak shopping season.

9+ Target Ulta Beauty Advent Calendars 2023

This seasonal product typically consists of a collection of beauty, skincare, and personal care items packaged individually behind numbered doors or compartments. These are opened daily in the lead-up to a holiday, most commonly Christmas. Retailers like Target often collaborate with beauty brands such as Ulta Beauty to create unique versions containing a curated selection of sample-sized or miniature products. This offers consumers an affordable way to experiment with different brands and product categories.

These collaborative gift sets have become increasingly popular in recent years, offering significant value to both consumers and participating retailers. For consumers, they provide an opportunity to discover new products and brands, often at a lower price point than purchasing full-sized versions. For retailers, they drive holiday sales and promote brand loyalty. The historical precedent for advent calendars dates back to the 19th century, originating in Christian traditions. The modern iteration featuring beauty products has evolved this tradition, becoming a highly anticipated annual release for many beauty enthusiasts.