This phrase refers to the specific demographic or readership that the author Sarah J. Maas’s works are aimed at. Generally, this encompasses young adult and new adult readers interested in fantasy and romance genres. Examples include readers who enjoy intricate world-building, complex character development, and fast-paced plots with high stakes.
Understanding the intended audience for a particular author is crucial for marketing and bookselling strategies. It allows publishers to effectively target their advertising campaigns and helps readers discover books that align with their interests. For an author like Maas, whose works have gained considerable popularity, identifying the target audience provides valuable insights into her success and helps predict future trends in the fantasy and romance genres. This audience’s engagement has contributed significantly to the growth of these genres and has influenced the publication of similar works.
This understanding of audience demographics can inform discussions about Maas’s writing style, themes, and impact on the publishing landscape. It provides a framework for analyzing her literary contributions and evaluating her influence on the current generation of readers.
1. Young Adult
The Young Adult (YA) demographic forms a significant portion of Sarah J. Maas’s target audience. This connection stems from several key elements present in her works, including themes of self-discovery, identity formation, and navigating complex relationships, all common experiences for young adults. Maas’s protagonists often undergo significant personal growth and grapple with challenging choices, resonating with readers in this age group. Furthermore, the blend of fantasy and romance, prevalent in YA literature, contributes to her appeal within this demographic. Series like Throne of Glass and A Court of Thorns and Roses exemplify these elements, attracting a substantial YA readership with their blend of action, adventure, and romantic storylines featuring young adult protagonists.
The importance of the YA audience to Maas’s success cannot be overstated. This demographic’s enthusiastic engagement with her work, evidenced by strong sales figures, fan communities, and social media presence, has propelled her to best-selling author status. The YA market’s receptiveness to new fantasy and romance narratives created an ideal environment for Maas’s work to flourish. This symbiotic relationship benefits both the author and the YA genre itself, as Maas’s popularity encourages further exploration and expansion of these themes within YA literature. This influence can be observed in the rise of similar YA fantasy and romance novels following the success of her series.
Understanding the link between the YA demographic and Maas’s target audience offers valuable insights into the current landscape of YA literature. It highlights the genre’s evolving trends, including the increasing demand for complex narratives featuring diverse characters and intricate world-building. This connection underscores the importance of recognizing and catering to the specific interests and needs of YA readers. Recognizing this connection allows publishers and authors to better understand market trends and tailor their content to resonate with this key demographic, which plays a crucial role in the continued growth and evolution of the YA fantasy and romance genres.
2. New Adult
The “New Adult” demographic represents a significant portion of Sarah J. Maas’s readership, bridging the gap between Young Adult and Adult fiction. This group, typically aged 18-30, finds resonance with Maas’s works due to their exploration of themes relevant to this transitional phase of life, such as navigating independence, forging new relationships, and establishing careers. Understanding the connection between New Adult readers and Maas’s work provides valuable insights into her widespread appeal and the evolving landscape of genre fiction.
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Maturing Relationships
Maas’s novels often depict complex romantic relationships that involve themes of emotional intimacy, commitment, and the challenges of balancing personal desires with the responsibilities of adulthood. These portrayals resonate with New Adult readers who are themselves navigating similar experiences in their own lives. The evolution of relationships in series like A Court of Thorns and Roses reflects the complexities and nuances of romantic partnerships that New Adult readers often encounter, exploring themes of communication, compromise, and personal growth within a relationship.
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Emerging Independence
Maas’s protagonists frequently embark on journeys of self-discovery and grapple with asserting their independence, often in the face of significant obstacles. This resonates with New Adult readers who are themselves transitioning into adulthood and navigating the challenges of establishing autonomy and forging their own paths. Characters like Celaena Sardothien in Throne of Glass exemplify this struggle for independence as they confront external pressures and internal conflicts, resonating with New Adult readers facing similar challenges in their own lives.
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Exploring Identity
The search for identity is a recurring theme in Maas’s works, as her characters grapple with defining themselves amidst changing circumstances and evolving self-awareness. This exploration of identity resonates deeply with New Adult readers who are often engaged in similar processes of self-discovery and defining their place in the world. The protagonists’ journeys of self-acceptance and embracing their true selves offer valuable reflections for New Adult readers grappling with similar questions of identity and purpose.
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Navigating Complexities
Maas’s novels often feature intricate plots, morally ambiguous characters, and challenging situations that require difficult choices. This complexity appeals to New Adult readers who appreciate narratives that explore the nuances of human experience and avoid simplistic portrayals of good versus evil. The moral dilemmas faced by characters in Maas’s works provide opportunities for New Adult readers to engage with complex ethical questions and consider the various perspectives presented.
These interconnected themes contribute significantly to Maas’s appeal within the New Adult demographic. By addressing the unique experiences and challenges faced by this audience, Maas creates narratives that resonate deeply and foster a strong connection with her readers. This understanding of the New Adult reader contributes to a broader appreciation of Maas’s impact on the literary landscape and her role in shaping contemporary fantasy and romance genres. The blend of these elements contributes to Maas’s enduring popularity and positions her as a key author within the New Adult literary space.
3. Fantasy Readers
Fantasy readers constitute a core segment of Sarah J. Maas’s target audience. Her works’ popularity within this demographic stems from the skillful execution of key fantasy elements, creating immersive worlds and engaging narratives that resonate with fans of the genre. Understanding the preferences and expectations of fantasy readers is crucial for analyzing Maas’s success and her impact on the fantasy landscape.
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World-Building
Intricate and detailed world-building is a hallmark of Maas’s novels. From the richly imagined kingdoms of Erilea in Throne of Glass to the diverse courts of Prythian in A Court of Thorns and Roses, Maas constructs immersive worlds with unique cultures, histories, and magic systems. This meticulous attention to detail draws in fantasy readers who appreciate richly imagined settings and provides a compelling backdrop for the unfolding narratives. The depth and complexity of these worlds allow readers to become fully invested in the stories and the characters who inhabit them.
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Magical Systems
Maas’s works feature distinct and well-defined magic systems that play integral roles in the narratives. These systems are often complex and rule-based, adding a layer of depth and intrigue to the stories. Whether it’s the raw power of the Fae or the mastery of different magical disciplines, these systems offer a compelling framework for character development and plot progression. The exploration of magic and its consequences within these worlds appeals to fantasy readers who enjoy the interplay of power, morality, and the fantastical.
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Mythical Creatures and Lore
Drawing inspiration from various mythologies and folklore, Maas incorporates a wide range of mythical creatures and legendary figures into her stories. From Fae and Valg to witches and shapeshifters, these elements enrich the narratives and add a sense of wonder and mystery. The inclusion of these fantastical elements deepens the world-building and provides a rich tapestry of lore for readers to explore, further immersing them in the narratives.
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High-Stakes Adventures and Epic Conflicts
Maas’s novels are characterized by high-stakes adventures, epic battles, and intricate political intrigues. These elements create a sense of excitement and urgency, keeping readers engaged and invested in the characters’ fates. The combination of personal struggles and larger-than-life conflicts resonates with fantasy readers who enjoy narratives driven by action, suspense, and the clash of opposing forces.
The skillful integration of these elements caters directly to the expectations and desires of fantasy readers. Maas’s ability to create compelling worlds, develop engaging characters, and craft intricate plots within a rich fantasy framework explains her significant popularity within the genre. Her work contributes to the ongoing evolution of fantasy literature and exemplifies the enduring appeal of immersive world-building and captivating storytelling.
4. Romance enthusiasts
Romance enthusiasts comprise a substantial portion of Sarah J. Maas’s target audience. The integration of romantic elements within her fantasy narratives significantly contributes to her widespread appeal. Understanding the preferences of romance readers is crucial for analyzing Maas’s success and her impact on both the fantasy and romance genres.
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Slow-Burn Romances
Maas often employs a “slow-burn” approach to romance, gradually developing relationships over time and allowing emotional connections to deepen organically. This technique creates anticipation and investment in the romantic pairings, resonating with readers who appreciate nuanced portrayals of relationships and the complexities of emotional intimacy. The gradual unfolding of romantic tension in series like A Court of Thorns and Roses exemplifies this approach, drawing readers into the characters’ emotional journeys and heightening the impact of their eventual union.
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Emotional Depth and Vulnerability
Maas’s romantic narratives delve into the emotional depths of her characters, exploring themes of vulnerability, trust, and the power of connection. This emphasis on emotional resonance appeals to romance readers who value authentic portrayals of relationships and the complexities of human emotions. The characters’ willingness to confront their vulnerabilities and emotional baggage resonates with readers seeking narratives that explore the transformative power of love and connection.
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Strong Female Characters in Romantic Relationships
Maas’s female characters are often depicted as strong, independent individuals who navigate complex romantic relationships while maintaining their agency and pursuing their own goals. This portrayal of strong female characters in romantic contexts appeals to readers seeking narratives that challenge traditional gender roles and celebrate female empowerment. Characters like Feyre Archeron and Aelin Galathynius demonstrate agency and strength within their romantic relationships, resonating with readers who appreciate multifaceted female protagonists.
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Integration of Romance within Fantasy Settings
Maas skillfully weaves romantic storylines into her high-fantasy narratives, creating a compelling blend of action, adventure, and emotional connection. This integration appeals to readers who enjoy both genres and appreciate the added depth and complexity that romance brings to fantasy worlds. The seamless blending of romantic and fantastical elements in series like Throne of Glass provides a unique and engaging reading experience, attracting a diverse audience.
These elements contribute significantly to Maas’s appeal among romance enthusiasts. By incorporating complex romantic relationships, exploring emotional depth, and featuring strong female characters within her fantasy narratives, Maas caters to the preferences of this demographic while expanding the boundaries of both genres. The combination of these factors has established Maas as a prominent figure in contemporary fantasy and romance literature.
5. Strong Female Leads
Strong female leads are a defining characteristic of Sarah J. Maas’s works and a key factor in their appeal to her target audience. These characters resonate with readers seeking empowering representations of women in fiction, particularly within genres traditionally dominated by male protagonists. Exploring the multifaceted nature of Maas’s female leads provides insight into her writing’s cultural impact and its connection to contemporary feminist discourse.
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Agency and Independence
Maas’s female protagonists consistently demonstrate agency and independence, actively shaping their destinies and challenging societal expectations. They are not damsels in distress but rather drivers of their narratives, making crucial decisions and taking risks to achieve their goals. Celaena Sardothien in Throne of Glass, for instance, defies the limitations imposed upon her as an assassin, forging her own path toward freedom and justice. This emphasis on female agency resonates with readers seeking empowering representations of women who challenge traditional gender roles and societal constraints.
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Physical and Mental Strength
Maas’s heroines possess both physical and mental fortitude, enabling them to overcome obstacles and persevere in the face of adversity. They are skilled warriors, strategists, and leaders, capable of defending themselves and those they care about. Feyre Archeron in A Court of Thorns and Roses transforms from a hunter struggling for survival into a powerful High Fae, demonstrating resilience and adaptability in a challenging environment. This portrayal of female strength, both physical and mental, challenges conventional notions of femininity and empowers readers to embrace their own inner strength.
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Complex Character Development
Maas invests significant effort in crafting nuanced and complex female characters who evolve throughout their respective series. They grapple with internal conflicts, make difficult choices, and experience both triumphs and setbacks. Aelin Ashryver Whitethorn Galathynius, for example, evolves from a skilled assassin seeking vengeance to a queen fighting for her kingdom, demonstrating growth and maturity as she confronts personal demons and embraces her responsibilities. This complex character development allows readers to connect with these characters on a deeper level and appreciate their struggles, growth, and resilience.
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Emotional Vulnerability and Connection
While strong and capable, Maas’s female leads are not devoid of emotional vulnerability. They experience love, loss, fear, and doubt, demonstrating the full spectrum of human emotion. This vulnerability allows readers to connect with them on a more personal level and appreciate their authenticity. Feyre’s emotional journey in A Court of Thorns and Roses, including her struggles with trauma and her growing love for Rhysand, exemplifies this emotional depth, resonating with readers who value authentic portrayals of female characters experiencing a full range of human emotions.
The portrayal of strong female leads significantly contributes to Maas’s popularity and the cultural impact of her works. These characters offer empowering representations of women who defy limitations, embrace their strengths, and navigate complex challenges with resilience and determination. This focus on female empowerment resonates deeply with Maas’s target audience, contributing to the ongoing conversation surrounding gender representation in literature and popular culture. By showcasing strong female characters in leading roles, Maas’s work empowers readers and challenges traditional narratives, inspiring a new generation to embrace strength, resilience, and the complexities of female identity.
6. Intricate World-Building
Intricate world-building serves as a cornerstone of Sarah J. Maas’s appeal to her target audience. This detailed construction of fictional worlds provides a compelling backdrop for her narratives, immersing readers in richly imagined settings and contributing significantly to her works’ popularity. Examining the facets of Maas’s world-building reveals its importance in engaging her readership and shaping the overall reading experience.
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Detailed Cultures and Societies
Maas crafts distinct cultures and societies within her fictional worlds, each with unique customs, traditions, and social structures. From the warrior culture of the Illyrians in Throne of Glass to the courtly intrigue of the Night Court in A Court of Thorns and Roses, these diverse societies add depth and complexity to the narratives. Readers are invited to explore these varied cultures, fostering a deeper understanding of the characters and their motivations within the broader context of their respective societies. This attention to cultural detail enhances the realism and immersive quality of Maas’s worlds.
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Complex Magic Systems and Lore
Magic systems and lore play integral roles in Maas’s world-building. These systems are often complex and rule-based, with specific limitations and consequences, adding a layer of intrigue and depth to the narratives. The magic system in Throne of Glass, for example, involves different types of magic with varying strengths and weaknesses, influencing character development and plot progression. This intricate approach to magic and its implications within the world captures the imagination of readers and provides a framework for understanding the power dynamics and conflicts within the narrative.
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Geography and Environment
Maas pays close attention to the geographical and environmental aspects of her fictional worlds, creating diverse landscapes that range from sprawling deserts to dense forests and bustling cities. These detailed environments contribute to the immersive quality of her narratives and influence the characters’ interactions with their surroundings. The varied terrains of Erilea in Throne of Glass, for example, play a significant role in shaping the cultures and conflicts within the story, impacting travel, resource availability, and strategic advantages. This attention to geographical detail adds depth and realism to Maas’s world-building.
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Political Intrigue and Power Dynamics
Maas’s worlds are often characterized by complex political landscapes and intricate power dynamics. These elements create opportunities for conflict, alliances, and betrayals, adding layers of intrigue to the narratives. The political maneuvering and power struggles within the courts of Prythian in A Court of Thorns and Roses, for example, drive much of the plot and influence character relationships. This focus on political intrigue adds a layer of complexity and realism to Maas’s worlds, engaging readers who appreciate narratives driven by power dynamics and strategic alliances.
These interconnected facets of world-building contribute significantly to Maas’s ability to captivate her target audience. The intricate detail and depth of her fictional worlds provide a rich and immersive reading experience, drawing readers into the narratives and fostering a strong connection with the characters and their journeys. This meticulous approach to world-building distinguishes Maas’s work and solidifies its place within the broader landscape of fantasy literature.
7. Fast-Paced Plots
Fast-paced plots are a defining characteristic of Sarah J. Maas’s works and contribute significantly to their appeal among her target audience. This narrative style, characterized by rapid action, frequent plot twists, and a sense of urgency, keeps readers engaged and invested in the characters’ journeys. The connection between fast-paced plots and Maas’s target demographic hinges on several key factors, including the desire for immediate gratification, the appeal of constant excitement, and the compatibility with shorter attention spans often associated with younger readers. This narrative style also aligns with the conventions of popular genres like young adult fantasy and romance, which frequently prioritize action and emotional intensity. For example, the rapid succession of events in Throne of Glass, from Celaena’s training in the assassin’s competition to her confrontation with powerful magical forces, maintains a high level of excitement and keeps readers anticipating the next development.
The prevalence of fast-paced plots in Maas’s works has several practical implications for understanding her success and her readership’s preferences. This narrative style contributes to the “page-turning” quality of her books, encouraging readers to quickly progress through the story and become immersed in the fictional world. The frequent plot twists and cliffhangers maintain a sense of suspense and anticipation, further fueling reader engagement. This constant state of excitement and the rapid unfolding of events create a highly immersive and addictive reading experience, catering to readers seeking immediate gratification and constant stimulation. Furthermore, this fast-paced style aligns with the consumption habits of contemporary audiences accustomed to rapidly evolving media and information. The quick progression of events and the frequent introduction of new challenges mirror the pace of modern life and cater to readers seeking dynamic and engaging narratives. For instance, the constantly shifting alliances and betrayals in A Court of Thorns and Roses maintain a high level of intrigue and keep readers guessing about the characters’ motivations and the eventual outcome of the conflict.
In conclusion, fast-paced plots serve as a crucial element in attracting and retaining Sarah J. Maas’s target audience. This narrative style aligns with the preferences of readers seeking immersive and exciting stories, contributing significantly to her works’ widespread popularity. Understanding the connection between fast-paced plots and Maas’s readership provides valuable insight into the current trends in young adult and new adult fantasy and romance genres. The ongoing popularity of her books suggests that this preference for dynamic and action-packed narratives is likely to remain a significant factor in shaping the future of these genres.
Frequently Asked Questions about Sarah J. Maas’s Target Audience
This FAQ section addresses common questions regarding the target demographic for Sarah J. Maas’s novels, providing clarity on readership characteristics and preferences.
Question 1: Why are Sarah J. Maas’s books considered Young Adult or New Adult fiction?
Several factors contribute to this categorization. Themes of self-discovery, identity formation, and navigating complex relationships align with experiences common to young adults and new adults. Protagonists often undergo significant personal growth, grappling with choices relevant to these demographics. Furthermore, the blend of fantasy and romance, prevalent in these genres, contributes to the classification.
Question 2: What elements of Maas’s writing appeal to fantasy readers?
Intricate world-building, detailed magic systems, and the inclusion of mythical creatures and lore draw in fantasy enthusiasts. High-stakes adventures, epic conflicts, and political intrigue further contribute to the appeal within this genre.
Question 3: How does Maas cater to the preferences of romance readers?
Maas often employs “slow-burn” romances, allowing relationships to develop gradually and emphasizing emotional depth and vulnerability. Strong female characters navigating complex romantic relationships, combined with the seamless integration of romance within fantasy settings, further solidify her appeal to romance enthusiasts.
Question 4: What makes Maas’s female characters resonate with readers?
Maas’s female leads exhibit agency, independence, physical and mental strength, and complex character development. Their emotional vulnerability and capacity for deep connection further enhance their relatability and appeal.
Question 5: How does the fast-paced nature of Maas’s plots impact the reading experience?
Fast-paced plots, featuring frequent action and plot twists, create a sense of urgency and excitement, keeping readers engaged. This style caters to readers seeking immediate gratification and aligns with the conventions of popular genres like young adult fantasy and romance.
Question 6: Why is understanding Maas’s target audience important?
Understanding the target audience provides insights into Maas’s success, helps readers discover books aligned with their interests, and informs discussions regarding her literary contributions and impact on the publishing landscape.
Understanding the specific preferences of Sarah J. Maas’s target audience enhances appreciation for her narrative choices and contributes to a broader understanding of her impact on contemporary fantasy and romance literature. This demographic insight underscores the intentional crafting of her work and its resonance within specific reader communities.
Further exploration of individual series and character analyses can deepen understanding and appreciation of Maas’s work.
Tips for Reaching the Target Audience of Sarah J. Maas
These tips offer guidance for writers and marketers seeking to engage readers similar to those who enjoy Sarah J. Maas’s works. Focusing on elements that resonate with this demographic can enhance a book’s appeal and discoverability.
Tip 1: Craft Compelling Female Protagonists: Develop characters with agency, internal conflicts, and relatable struggles. Avoid stereotypical portrayals and focus on nuanced character development, allowing protagonists to evolve throughout the narrative. Consider Maas’s characters like Celaena Sardothien and Feyre Archeron as examples of well-developed female leads.
Tip 2: Develop Intricate World-Building: Invest time in constructing detailed worlds with unique cultures, magic systems, and political landscapes. Readers of this genre appreciate immersive settings that contribute depth and complexity to the narrative. Maas’s world-building in series like Throne of Glass and A Court of Thorns and Roses serves as a prime example.
Tip 3: Integrate “Slow-Burn” Romance: Allow romantic relationships to develop gradually, focusing on emotional depth and vulnerability rather than instant attraction. This approach creates anticipation and investment in the romantic pairings, resonating with the target audience’s preference for nuanced relationships.
Tip 4: Employ a Fast-Paced Plot: Incorporate frequent action, plot twists, and cliffhangers to maintain reader engagement. This dynamic narrative style aligns with the target demographic’s preference for immediate gratification and constant excitement.
Tip 5: Explore Themes Relevant to Young Adults and New Adults: Address topics such as self-discovery, identity formation, navigating complex relationships, and the challenges of emerging adulthood. These themes resonate deeply with the target audience’s personal experiences.
Tip 6: Blend Fantasy and Romance Seamlessly: Weave romantic storylines into the high-fantasy narrative, creating a compelling blend of action, adventure, and emotional connection. This approach caters to readers who enjoy both genres and appreciate the added depth that romance brings to fantasy worlds.
Tip 7: Utilize Social Media and Online Communities: Engage with online communities dedicated to fantasy and romance literature, participate in discussions, and leverage social media platforms to connect with potential readers. These platforms offer valuable opportunities to promote works and build a dedicated following.
By incorporating these elements, writers can effectively reach the target audience that enjoys the works of Sarah J. Maas. Focusing on these key aspects strengthens a narrative’s appeal and discoverability within this demographic. These strategies provide a solid foundation for crafting engaging stories that resonate with readers and contribute to the ongoing evolution of fantasy and romance literature.
Understanding the preferences of this target audience is crucial for success in the competitive landscape of young adult and new adult fiction. By catering to these preferences, writers can create compelling narratives that capture the imaginations of readers and contribute to the ongoing evolution of these genres.
Understanding the Sarah J. Maas Target Audience
This exploration of the Sarah J. Maas target audience reveals a complex interplay of genre preferences, character identification, and narrative style. Readers drawn to Maas’s works appreciate strong female protagonists navigating intricate worlds, complex relationships, and fast-paced plots. The blend of fantasy and romance, coupled with detailed world-building and nuanced character development, caters to a specific demographic seeking immersive and emotionally resonant narratives. This audience’s engagement demonstrates the power of targeted storytelling and its ability to cultivate dedicated readership communities. Key elements contributing to Maas’s success include her ability to portray relatable struggles within fantastical settings, empowering readers while offering escapism and entertainment.
The continued popularity of Maas’s work suggests a growing demand for narratives featuring strong female characters, intricate world-building, and a blend of fantasy and romance. This trend offers opportunities for writers and publishers to explore similar themes and cater to this expanding readership. Further research into evolving reader preferences and market trends within these genres will prove invaluable for understanding the future of fantasy and romance literature. The impact of authors like Sarah J. Maas underscores the importance of recognizing and responding to audience demands, ultimately shaping the landscape of contemporary fiction.
