9+ Target Store Manager Salaries: 2024 Guide


9+ Target Store Manager Salaries: 2024 Guide

Store manager compensation at Target is a multifaceted subject encompassing base pay, potential bonuses, and benefits. These components reflect the manager’s responsibilities, which include overseeing daily operations, managing staff, achieving sales targets, and maintaining customer satisfaction within a specific store location. Compensation structures typically take into account factors like store size, location, and individual performance.

Competitive remuneration packages are essential for attracting and retaining skilled retail management professionals. Offering attractive compensation not only incentivizes strong performance but also contributes to a stable and experienced workforce. This stability is directly linked to improved store performance, customer experience, and ultimately, the company’s bottom line. Historically, retail management compensation has evolved to reflect the increasing complexity and demands of the role in a constantly changing retail landscape.

Further exploration of this topic will cover factors influencing pay, regional variations, career progression and its impact on earnings, and a comparison with compensation offered by competing retailers. This analysis will provide a more comprehensive understanding of the overall compensation picture for Target store managers.

1. Base Pay

Base pay constitutes the foundational, guaranteed portion of a Target store manager’s compensation. It represents the fixed annual salary earned regardless of performance-based bonuses or other incentives. This foundational element provides financial stability and predictability, allowing managers to plan and budget effectively. Base pay is influenced by factors such as experience, location, and the specific Target store’s volume or classification. For instance, a manager with several years of experience is likely to command a higher base pay than an entry-level manager. Similarly, base pay may differ between urban and rural locations due to variations in cost of living and market competitiveness.

While not the sole determinant of overall earnings, base pay plays a crucial role in attracting and retaining qualified individuals. A competitive base pay communicates the value Target places on the store manager role and sets the stage for performance incentives. It provides a platform upon which additional earnings, such as bonuses, can build. Consider two hypothetical managers: one with a higher base pay and moderate bonuses, and another with a lower base pay but potentially higher bonuses. The former enjoys greater financial security, while the latter carries more risk but has higher earning potential. The strategic balance between base pay and performance incentives is essential to Target’s compensation strategy.

Understanding the significance of base pay within the broader context of total compensation is critical for potential candidates evaluating career opportunities at Target. It clarifies expectations and establishes a baseline for negotiating offers. Furthermore, comprehending the role of base pay helps existing managers understand their current compensation and strategize for future career growth within the organization. Evaluating base pay against industry benchmarks allows for an assessment of market competitiveness and informs decisions related to career advancement within Target or exploring external opportunities.

2. Performance Bonuses

Performance bonuses represent a significant component of a Target store manager’s total compensation and serve as a powerful incentive for achieving operational excellence and exceeding company objectives. These bonuses are directly tied to individual and store performance metrics, aligning managerial efforts with Target’s overall business goals. Understanding the structure and components of these bonuses is critical for assessing the full earning potential of a Target store manager.

  • Sales Targets

    Meeting or surpassing predetermined sales goals is a primary driver of performance bonuses. These targets can be based on overall store revenue, specific product category sales, or growth compared to previous periods. Exceeding sales targets demonstrates a manager’s ability to drive customer traffic, optimize product assortment, and effectively manage sales teams. The weight assigned to sales performance within the bonus structure underscores its importance to Target’s financial success.

  • Profitability

    Managing costs and maximizing profitability is another key metric linked to performance bonuses. This encompasses controlling operating expenses, minimizing shrink (loss due to theft or damage), and optimizing inventory levels. A manager’s ability to maintain profitability while driving sales demonstrates strong operational acumen and contributes directly to the store’s bottom line. Consequently, profitability often carries substantial weight in bonus calculations.

  • Customer Satisfaction

    Maintaining high levels of customer satisfaction is crucial for long-term success. Metrics like customer surveys, online reviews, and repeat customer rates are frequently used to assess store performance in this area. Managers who cultivate a positive shopping experience and build customer loyalty contribute to Target’s brand reputation and drive future sales. Therefore, customer satisfaction metrics are often incorporated into performance bonus calculations.

  • Operational Efficiency

    Efficient store operations, including inventory management, staffing optimization, and adherence to company procedures, are essential for maximizing profitability and customer satisfaction. Bonuses may be linked to metrics such as inventory turnover rates, on-time deliveries, and compliance with operational standards. Effective management in these areas ensures smooth store operations, minimizes costs, and enhances the customer experience, making it a relevant factor in performance bonus calculations.

The combined impact of these performance-based factors significantly influences a Target store manager’s overall compensation. While base salary provides a foundation, the potential for bonuses offers the opportunity to substantially increase earnings. This performance-driven compensation structure aligns individual managerial success with the overall financial health and strategic objectives of Target. Understanding this interconnectedness provides valuable insight into the earning potential and career trajectory of a Target store manager.

3. Benefits Package

A comprehensive benefits package forms an integral part of a Target store manager’s total compensation, complementing the base salary and performance bonuses. While monetary compensation is essential, benefits contribute significantly to overall financial well-being and work-life balance. Understanding the scope and value of these benefits provides a complete picture of the compensation offered to Target store managers.

Target typically offers a range of benefits, including health insurance (medical, dental, and vision), retirement plans (such as 401(k) with company matching), paid time off (vacation, sick leave, and holidays), and life insurance. These benefits represent a substantial financial value beyond the base salary. For example, employer-sponsored health insurance significantly reduces out-of-pocket healthcare costs, while retirement plan contributions build long-term financial security. Paid time off allows for work-life balance and personal well-being, contributing to job satisfaction and reduced stress. The cumulative value of these benefits can represent a significant percentage of a manager’s overall compensation package. Consider a manager choosing between two similar job offers: one with a slightly higher base salary but limited benefits, and another with a slightly lower salary but a robust benefits package. The latter might offer greater long-term financial advantage due to the reduced healthcare costs and retirement savings potential.

Recognizing the value of a comprehensive benefits package is crucial for potential Target store managers evaluating job offers. Beyond comparing base salaries, candidates should carefully assess the offered benefits and their potential long-term impact. This requires understanding the specifics of each benefit, including coverage levels, deductibles, co-pays, and vesting schedules for retirement plans. A thorough evaluation enables informed decision-making and ensures alignment with individual financial goals and priorities. Furthermore, understanding the value of benefits provides existing managers with a more complete understanding of their total compensation, informing career planning and highlighting the comprehensive nature of Target’s investment in its employees.

4. Location Factor

Location significantly influences a Target store manager’s salary. Compensation adjustments based on location reflect variations in cost of living, market competitiveness, and local economic conditions. Understanding these location-based factors provides crucial context for evaluating and comparing compensation packages across different Target store locations.

  • Cost of Living

    Areas with a higher cost of living, such as major metropolitan areas, typically necessitate higher salaries to maintain a comparable standard of living. Housing, transportation, and everyday expenses contribute to these variations. A manager in New York City, for example, would likely command a higher salary than a manager in a smaller Midwestern city due to the significantly higher cost of living in New York. Salary adjustments based on cost of living ensure that compensation remains competitive and allows managers to maintain a reasonable lifestyle relative to their location.

  • Market Competitiveness

    Local job markets influence salary levels. Areas with a high concentration of retail businesses or a shortage of qualified managers often see increased competition for talent, driving up salaries. Conversely, areas with fewer retail opportunities may have lower average salaries. This market dynamic necessitates continuous monitoring and adjustments to ensure Target remains competitive in attracting and retaining top talent in each specific market. For instance, a manager in a rapidly growing city with a booming retail sector might receive a higher salary offer than a manager in a city with a declining retail market, even if the cost of living is similar, reflecting the competitive landscape.

  • Local Economic Conditions

    The overall economic health of a region can impact salary levels. Areas experiencing economic growth often see increased retail activity and higher wages, while areas with economic stagnation may experience the opposite. This connection between local economic conditions and retail salaries necessitates responsiveness to local economic trends when determining appropriate compensation levels. For example, a manager in a region experiencing robust economic growth might see higher salary increases and bonus opportunities compared to a manager in a region facing economic challenges, reflecting the overall economic climate impacting retail performance.

  • Store Volume and Performance

    Even within the same geographic area, store-specific factors, such as sales volume and overall performance, can influence manager compensation. High-volume stores or those consistently exceeding performance targets may offer higher earning potential through performance-based bonuses. This recognizes the increased responsibilities and complexity associated with managing larger, higher-performing stores, and incentivizes managers to drive results. Two managers in the same city might have different earning potentials based on the specific performance and volume of their respective stores, even if their base salaries are similar.

Considering these location-based factors provides a more nuanced understanding of Target store manager salaries. While national averages provide a general benchmark, the interplay of cost of living, market competitiveness, and local economic conditions creates regional variations. Analyzing these factors helps prospective managers evaluate job opportunities strategically and understand how location contributes to their overall compensation package. It also underscores Target’s commitment to offering competitive salaries tailored to the specific circumstances of each store location, ensuring fair and equitable compensation across its workforce.

5. Store Size

Store size plays a pivotal role in determining a Target store manager’s salary. Larger stores typically generate higher revenue and necessitate more complex operations, including managing larger teams, overseeing a wider range of departments, and handling greater inventory volume. This increased complexity and responsibility translate to higher compensation for managers tasked with overseeing these larger operations. Consider a Super Target, which offers a broader product assortment, including groceries, compared to a smaller, standard Target store. The Super Target manager’s responsibilities encompass a wider scope, necessitating greater expertise and management skills, thus justifying a higher salary. The connection between store size and compensation reflects Target’s recognition of the increased demands placed on managers of larger stores. This difference is not simply about square footage; it represents a fundamental difference in the scale and complexity of the managerial role. A larger store often necessitates more specialized departments, potentially including fresh produce, bakery, deli, and expanded apparel sections, each requiring specialized knowledge and oversight.

This relationship between store size and salary influences career progression within Target. Aspiring managers often gain experience in smaller stores before progressing to larger locations with greater responsibilities and commensurate compensation. This tiered structure creates a clear career path and provides opportunities for increased earnings as managers demonstrate their ability to handle the complexities of larger operations. This progression also allows managers to develop their skills gradually, starting with smaller teams and simpler logistics before tackling the challenges of larger, higher-volume stores. This structured approach benefits both the individual manager and the organization, ensuring a well-trained and experienced pool of candidates capable of managing Target’s diverse range of store formats.

Understanding the correlation between store size and compensation provides valuable insight for individuals considering a Target management career. It clarifies how increasing responsibility translates to increased earning potential and highlights the opportunities for career growth within the organization. This understanding also underscores the importance of developing skills and gaining experience to effectively manage larger and more complex store operations, ultimately positioning oneself for greater compensation. Furthermore, recognizing the impact of store size on salary allows for more effective benchmarking against industry standards and aids in assessing the competitiveness of compensation packages offered for different store formats within Target and across the broader retail landscape.

6. Experience Level

Experience level significantly influences a Target store manager’s compensation. Years of experience, both within Target and the broader retail industry, directly correlate with increased earning potential. This reflects the accumulated knowledge, skills, and demonstrated ability to effectively manage store operations, lead teams, and achieve business objectives. Understanding the impact of experience on compensation is crucial for both prospective and current Target managers.

  • Entry-Level Management

    Entry-level store managers, typically those with limited prior management experience, start at a base salary reflective of their starting point in their management career. While their initial earnings may be lower than more experienced counterparts, this entry point provides a foundation for future growth. Opportunities for rapid advancement and salary increases are often available for high-performing individuals who demonstrate strong leadership potential and quickly adapt to the demands of the role. For example, an assistant manager promoted to store manager within Target would likely enter at a lower salary level than an external hire with several years of store management experience.

  • Mid-Level Management

    Mid-level store managers, typically with several years of experience, command higher salaries. This reflects their proven track record of successfully managing store operations, achieving performance targets, and developing teams. Their experience translates to greater efficiency, improved decision-making, and a deeper understanding of the retail landscape. This increased value justifies higher compensation and positions them for further career advancement within Target. A manager with five years of experience consistently exceeding performance goals would likely earn significantly more than an entry-level manager, reflecting their proven capabilities and contributions to the company.

  • Senior-Level Management

    Senior-level store managers, with extensive experience often spanning a decade or more, represent the highest tier of store management within Target. Their deep expertise, proven leadership skills, and consistent record of success command the highest salaries within the store management structure. These individuals often serve as mentors and role models for less experienced managers, contributing to overall organizational success. Their compensation reflects their significant contributions and the value placed on their experience and leadership within the company. A senior store manager with a long history of successful store management within Target would likely earn a premium compared to mid-level or entry-level managers, reflecting their experience, leadership, and impact on the company.

  • External Experience

    Relevant experience gained outside of Target, particularly in retail management roles, is also highly valued. Candidates with a proven track record of success in other retail organizations often receive competitive salary offers commensurate with their experience. This recognition of external experience allows Target to attract talented individuals from outside the organization and inject fresh perspectives into its management ranks. For instance, a manager with several years of successful store management experience at a competing retailer could negotiate a higher starting salary at Target based on their demonstrated skills and experience.

The correlation between experience and salary within Target’s store management structure creates a clear path for career progression and financial growth. It incentivizes continuous development and rewards individuals who demonstrate consistent performance and leadership. Recognizing the value of experience, both internal and external, enables Target to attract and retain top talent, contributing to the overall success of the organization. This structured approach to compensation based on experience level provides a framework for career planning, enabling individuals to understand how their career trajectory can translate into increased earning potential within Target’s retail environment.

7. Industry Benchmarks

Industry benchmarks provide critical context for understanding the competitiveness of a Target store manager’s salary. These benchmarks represent average compensation levels for similar roles within the broader retail industry, offering a valuable point of comparison. Analyzing compensation against these benchmarks allows potential and current Target managers to assess the relative value of their compensation package and make informed career decisions.

  • Competitor Analysis

    Comparing Target’s store manager salaries to those offered by direct competitors, such as Walmart, Costco, and other major retailers, provides a direct measure of competitiveness. This analysis considers base salary, bonus potential, and overall benefits packages. Understanding how Target’s compensation stacks up against competitors informs recruitment strategies and helps retain existing talent. For example, if a competing retailer offers significantly higher salaries for comparable roles, Target may need to adjust its compensation structure to remain competitive.

  • Retail Segment Benchmarks

    Benchmarking against specific retail segments, such as general merchandise, grocery, or specialty retail, provides a more granular comparison. Recognizing that different retail segments have varying compensation norms allows for a more accurate assessment. For example, salaries for grocery store managers might differ from those in apparel retail due to differing operational demands and profit margins. This nuanced approach allows Target to benchmark its compensation against the most relevant peer group.

  • Geographic Adjustments

    Industry benchmarks often incorporate geographic adjustments to account for regional variations in cost of living and market dynamics. This allows for a more accurate comparison of salaries across different locations. For example, retail manager salaries in San Francisco would likely be higher than those in a smaller Midwestern city, reflecting the higher cost of living in San Francisco. Using geographically adjusted benchmarks provides a clearer picture of regional competitiveness.

  • Job Title and Responsibility Alignment

    Ensuring accurate comparison requires careful alignment of job titles and responsibilities. Comparing a Target store manager’s salary to a department manager’s salary at another retailer would provide a skewed comparison. Benchmarking requires comparing roles with equivalent levels of responsibility and scope. This ensures a meaningful comparison and avoids misinterpretations of salary data. For example, comparing a Target store manager responsible for a high-volume location to a manager of a significantly smaller competitor store would require considering the differing scopes of responsibility.

By analyzing Target store manager salaries against industry benchmarks, individuals can gain a clearer understanding of their compensation’s competitiveness within the broader retail landscape. This knowledge informs career decisions, empowers negotiation, and provides valuable context for evaluating current and future opportunities within Target and across the industry. Regular review of industry benchmarks allows Target to maintain competitive compensation practices and attract and retain high-performing store managers, ultimately contributing to the company’s success.

8. Career Progression

Career progression within Target directly impacts store manager earnings. Upward mobility within the company’s hierarchical structure typically translates to increased responsibility and correspondingly higher compensation. This structured approach incentivizes performance and provides a clear pathway for ambitious individuals seeking both professional growth and financial advancement. A typical trajectory might involve progressing from an entry-level position, such as a team lead or team member, to an assistant manager role, then to store manager, and potentially further to district or regional management positions. Each step up the ladder generally comes with a significant increase in salary, reflecting the greater responsibilities, broader scope of oversight, and higher expectations associated with each role. For instance, a store manager promoted to a district manager role, overseeing multiple stores, would experience a substantial increase in compensation reflecting the broader scope of their new responsibilities.

This link between career progression and compensation underscores the importance of performance and professional development within Target. Consistent high performance, demonstrated leadership skills, and a commitment to continuous learning are key factors influencing promotion decisions. Actively seeking opportunities for skill development, participating in leadership training programs, and consistently exceeding performance expectations position individuals for advancement and the accompanying salary increases. Target’s investment in employee development programs and performance-based promotion practices reflects its commitment to cultivating talent from within. Consider a store manager who consistently exceeds sales targets, effectively develops their team members, and actively participates in leadership training. This individual is more likely to be considered for promotion to a higher-paying district manager role compared to a manager who meets but does not exceed expectations.

Understanding this connection between career progression and compensation is crucial for individuals considering or currently pursuing a career at Target. It clarifies how ambition and dedication translate into financial rewards and provides a roadmap for achieving long-term career and financial goals. This understanding also underscores the importance of aligning personal career aspirations with Target’s growth opportunities and actively pursuing professional development to maximize earning potential. Recognizing this interconnectedness allows individuals to make informed decisions about their career trajectory within Target and strategically position themselves for advancement within the company’s structured hierarchy, maximizing both professional fulfillment and financial success.

9. Total Compensation

Total compensation represents the complete package of financial and non-financial rewards provided to a Target store manager. It encompasses more than just base salary, providing a holistic view of the overall value offered for the role. Understanding total compensation is crucial for both prospective and current Target managers when evaluating career opportunities and assessing overall financial well-being.

  • Base Salary

    Base salary forms the foundation of total compensation, representing the fixed annual pay. It provides a consistent and predictable income stream. While important, base salary is only one piece of the total compensation puzzle.

  • Performance-Based Incentives

    Performance bonuses, often tied to metrics like sales targets, profitability, and customer satisfaction, significantly contribute to total compensation. These incentives can substantially increase earnings for high-performing managers. A manager consistently exceeding targets might earn considerably more than a manager meeting basic expectations, demonstrating the impact of performance-based pay on total compensation.

  • Benefits

    Employee benefits, including health insurance, retirement plans, paid time off, and other perks, add significant value to total compensation. These benefits contribute to financial security and overall well-being. The value of health insurance alone, for example, can represent a substantial portion of total compensation, particularly for managers with families.

  • Career Development Opportunities

    While not directly monetary, opportunities for career advancement and skill development contribute to long-term earning potential and represent a valuable component of total compensation. Promotions to higher-level roles, with accompanying salary increases, demonstrate the long-term financial benefits of career progression within Target. A manager progressing from an assistant manager to a store manager, then to a district manager, experiences significant increases in total compensation over time.

Considering all elements of total compensation provides a comprehensive understanding of the value proposition offered to Target store managers. While base salary provides a baseline, performance incentives, benefits, and opportunities for career growth contribute significantly to overall financial well-being. This holistic perspective empowers managers to make informed decisions about their careers and accurately assess the true value of their compensation packages within the context of the broader retail landscape. Evaluating total compensation requires comparing not just base salaries, but the entire package of rewards offered by different companies, allowing for a more informed comparison of opportunities.

Frequently Asked Questions Regarding Target Store Manager Compensation

This section addresses common inquiries regarding Target store manager compensation, providing clarity and addressing potential misconceptions.

Question 1: What is the average salary for a Target store manager?

Providing a precise average is difficult due to variations based on location, store size, experience, and performance. However, publicly available data and industry sources suggest a typical range, which can be further explored through online salary databases and industry reports. It’s important to consider this range as a general guideline, with actual salaries varying based on individual circumstances.

Question 2: How do performance bonuses impact overall compensation?

Performance bonuses can significantly influence a store manager’s total earnings. Bonuses are typically tied to key performance indicators, such as sales targets, profitability, and customer satisfaction. Exceeding expectations in these areas can result in substantial bonuses, significantly increasing overall compensation. Specific bonus structures and targets may vary based on store and individual performance.

Question 3: What benefits are typically included in a Target store manager’s compensation package?

Target generally offers a comprehensive benefits package including health insurance (medical, dental, and vision), retirement plans (such as 401(k) with potential company matching), paid time off, and life insurance. Specific benefit details may vary based on individual circumstances and company policies.

Question 4: How does location affect a Target store manager’s salary?

Location plays a significant role in salary determination. Cost of living, market competitiveness for retail talent, and local economic conditions influence compensation adjustments. Salaries in major metropolitan areas with a higher cost of living are typically higher than those in smaller, less competitive markets.

Question 5: What are the career progression opportunities for Target store managers, and how do these impact earnings?

Target offers various career progression paths for store managers. Opportunities for advancement to district manager, regional manager, or other corporate roles typically come with increased responsibilities and significantly higher compensation. Demonstrated performance and leadership skills are key factors in promotion considerations.

Question 6: How does Targets store manager compensation compare to other retailers?

Target strives to offer competitive compensation packages within the retail industry. Benchmarking against competitors considers factors such as base salary, bonus potential, and overall benefits. Industry-specific salary surveys and online resources can provide further insights into competitive compensation within the retail sector.

Understanding these key aspects of Target store manager compensation provides a foundation for informed career decisions. Further research through online resources, industry publications, and networking with current or former Target employees can offer additional valuable insights.

The following section will explore the day-to-day realities and challenges faced by Target store managers, providing a deeper understanding of the role beyond compensation.

Maximizing Earning Potential as a Target Store Manager

Strategic career planning and performance optimization are essential for maximizing earning potential within Target’s store management structure. The following tips provide actionable guidance for individuals seeking to enhance their career trajectory and financial success at Target.

Tip 1: Exceed Performance Expectations: Consistently surpassing sales targets, profitability goals, and customer satisfaction metrics positions individuals for performance-based bonuses and accelerated career advancement. Exceptional performance demonstrates leadership capabilities and commitment to achieving company objectives, enhancing promotion prospects and overall earning potential.

Tip 2: Seek Continuous Professional Development: Participating in leadership training programs, pursuing relevant certifications, and staying abreast of industry trends demonstrates a commitment to continuous improvement and positions individuals for increased responsibility and higher-paying roles. Investing in professional development enhances skill sets and demonstrates initiative, making individuals more competitive for promotions.

Tip 3: Network Strategically: Building strong relationships with colleagues, superiors, and industry peers provides valuable insights, mentorship opportunities, and access to information regarding career advancement within Target. Networking expands professional connections and opens doors to potential career opportunities.

Tip 4: Understand the Compensation Structure: Thoroughly understanding Target’s compensation structure, including base salary, bonus potential, benefits, and career progression opportunities, empowers individuals to make informed decisions and negotiate effectively. Knowledge of the compensation system enables strategic career planning and maximizes earning potential.

Tip 5: Leverage Location Advantages: Understanding regional variations in cost of living and market competitiveness allows individuals to strategically target locations with higher earning potential. Researching local market conditions informs career decisions and maximizes earning potential based on geographic factors.

Tip 6: Gain Experience in High-Volume Stores: Experience managing high-volume stores with complex operations enhances leadership skills and prepares individuals for more demanding roles with greater compensation. Seeking opportunities in high-volume locations demonstrates the ability to handle increased responsibility and complexity, making individuals more attractive candidates for promotions.

Tip 7: Negotiate Effectively: Thorough preparation and a clear understanding of one’s value to the organization empowers effective negotiation during the hiring process and performance reviews. Confidently articulating skills and experience maximizes starting salaries and potential raises.

Implementing these strategies enhances an individual’s prospects for maximizing earning potential and achieving long-term career success within Target’s dynamic retail environment. These tips empower individuals to proactively manage their careers and position themselves for financial growth within the organization.

The following conclusion summarizes key takeaways and offers final considerations for individuals seeking a rewarding career as a Target store manager.

Conclusion

Compensation for Target store managers encompasses a complex interplay of factors. Base salary, augmented by performance-based bonuses, forms the core of direct monetary compensation. Benefits, including health insurance, retirement plans, and paid time off, contribute significantly to the overall value proposition. Location, store size, and individual experience further influence compensation levels, reflecting regional market dynamics and the increasing responsibilities associated with larger, higher-volume stores. Career progression within Target provides a structured path for increased earnings, rewarding performance and leadership capabilities. Benchmarking against industry standards provides crucial context for assessing the competitiveness of Target’s compensation packages within the broader retail landscape.

Strategic career planning, consistent performance excellence, and continuous professional development are essential for maximizing earning potential within Target’s management structure. A comprehensive understanding of the factors influencing compensation empowers individuals to make informed career decisions and navigate the path toward financial success within this dynamic retail environment. Further research and exploration of available resources can provide deeper insights into the specifics of Target’s compensation practices and empower individuals to make strategic choices aligned with their long-term career aspirations.