Preconstructed card sets designed for the One Piece trading card game, available at Target retail locations, provide an accessible entry point for new players. These introductory products typically include a pre-built deck, a rulebook, and sometimes additional booster packs or promotional materials. This allows players to immediately begin learning the game’s mechanics and strategies without needing to assemble a deck from individual cards. An example might include a deck focused on the Straw Hat Pirates, offering a cohesive gameplay experience centered around familiar characters.
The availability of such products at a major retailer like Target significantly lowers the barrier to entry for potential players. This widespread accessibility fosters community growth by making it easier for individuals to begin playing and connect with other enthusiasts. Historically, readily available starter sets have proven crucial for the success of trading card games, providing a streamlined onboarding experience and generating a broader player base. This ease of access also makes them an ideal gift for fans of the One Piece franchise interested in exploring the associated card game.
The following sections will delve into specific aspects of these introductory products, including deck construction strategies, notable cards within these sets, and an overview of competitive play options.
1. Preconstructed Decks
Preconstructed decks form the foundation of products like One Piece Starter Decks sold at Target. These decks offer a curated selection of cards designed to synergize, providing a cohesive gameplay experience right out of the box. This eliminates the need for new players to understand complex deck-building strategies before engaging with the game. A preconstructed deck focused on a specific theme, such as the Straw Hat Pirates, allows players to immediately utilize recognizable characters and explore related mechanics. This curated experience contrasts with the potentially overwhelming task of assembling a deck from a large pool of individual cards, a barrier often encountered in trading card games.
The preconstructed nature of these starter decks offers several key advantages. It streamlines the learning process, enabling players to grasp fundamental gameplay concepts quickly. This immediate usability also fosters a sense of accomplishment, encouraging continued engagement. Furthermore, preconstructed decks provide a standardized starting point for play, ensuring a balanced initial experience for all players. For instance, two individuals purchasing the same starter deck can immediately begin playing against each other with a comparable level of power and strategic options. This contrasts with constructed deck formats, where significant resource investment and deck-building expertise can create imbalances between players.
In conclusion, the inclusion of preconstructed decks within these products provides a crucial entry point for newcomers to the One Piece trading card game. The curated card selection and thematic focus offer an accessible and engaging initial experience, fostering both understanding and enjoyment. This approach directly addresses a common challenge in trading card games, making the initial learning curve less daunting and promoting broader accessibility within the player community.
2. Beginner-friendly
The “beginner-friendly” nature of One Piece Starter Decks available at Target represents a crucial design element contributing to their accessibility and appeal. This focus on ease of use directly addresses a common barrier to entry in trading card games: the perceived complexity of gameplay and deck construction. Simplified rule sets often accompany these introductory products, providing a gradual introduction to core mechanics. Preconstructed decks further enhance this accessibility by eliminating the need for initial deck building, allowing immediate gameplay. This fosters a sense of early accomplishment, motivating continued engagement. For example, a starter deck might introduce only a subset of card types and keywords, gradually increasing complexity in subsequent expansions or booster packs. This tiered approach allows new players to develop their understanding of the game at a comfortable pace.
This emphasis on user-friendliness extends beyond simplified rules and preconstructed decks. Tutorial materials, either within the product packaging or available online, often supplement these starter sets. These resources might include step-by-step gameplay examples or glossaries explaining key terminology. The readily available nature of these products at a major retail chain like Target further amplifies their accessibility. This widespread availability removes the need to seek out specialized hobby stores, making it easier for those curious about the game to acquire a starter deck and begin playing. This combination of accessibility and ease of use makes these products ideal gifts, further broadening the potential player base.
Ultimately, the beginner-friendly design of these starter decks serves as a crucial gateway to the One Piece trading card game. By mitigating initial complexity and providing readily available resources, these products cultivate an environment conducive to learning and enjoyment. This approach promotes community growth by lowering the barrier to entry and encouraging new players to explore the strategic depth and social aspects of the trading card game. Addressing the perceived complexity of trading card games through these design choices directly contributes to the long-term health and sustainability of the player community.
3. Target Exclusivity
The exclusive availability of certain One Piece Starter Decks at Target retail locations represents a significant strategic decision with implications for both product accessibility and market reach. This retail partnership directly influences product visibility, consumer acquisition, and overall market penetration. Understanding the facets of this exclusivity provides valuable insights into the broader market dynamics of the trading card game.
-
Enhanced Product Visibility
Placement within Target stores provides significant exposure to a broad consumer base, including individuals who may not frequent specialized hobby shops. This enhanced visibility leverages Target’s established retail network and high customer traffic to introduce the One Piece trading card game to a wider audience. For example, prominent placement within the toy or game sections of Target stores increases the likelihood of impulse purchases and introduces the product to casual shoppers.
-
Streamlined Distribution
Partnering with a major retailer like Target simplifies distribution logistics, allowing for efficient product delivery and inventory management. This centralized distribution model contrasts with the complexities of supplying numerous independent hobby stores, offering potential cost savings and improved stock availability. This streamlined approach can ensure consistent product availability, particularly during initial product launches or promotional periods.
-
Targeted Marketing Opportunities
Target’s established marketing infrastructure and customer data analytics provide opportunities for targeted advertising and promotional campaigns. This data-driven approach can optimize marketing spend and reach specific demographics interested in the One Piece franchise or trading card games. This targeted approach contrasts with broader marketing strategies that may not reach the desired consumer base as effectively.
-
Potential Limitations
While offering benefits, exclusivity can also present limitations. Restricting distribution to a single retailer can exclude potential customers who do not have access to Target stores, particularly in international markets or regions with limited Target presence. This limitation can impact overall market penetration and restrict community growth. Alternative distribution strategies might be necessary to reach these underserved markets, potentially through online retailers or partnerships with other retail chains.
In summary, the Target exclusivity of specific One Piece Starter Decks represents a strategic trade-off, balancing enhanced visibility and streamlined distribution with potential limitations in market reach. This retail partnership plays a crucial role in shaping product accessibility and influencing the growth trajectory of the One Piece trading card game community. Further analysis of sales data and market trends will be crucial in evaluating the long-term effectiveness of this distribution strategy.
4. One Piece IP
The intellectual property (IP) of One Piece plays a pivotal role in the market positioning and appeal of related products, including starter decks sold at Target. Leveraging the established popularity and extensive lore of the One Piece franchise provides a significant advantage in attracting both existing fans and new audiences to the trading card game. Understanding the multifaceted influence of the One Piece IP provides crucial context for analyzing the market dynamics and potential success of these products.
-
Brand Recognition
The immediate recognition and established fan base associated with One Piece provide a substantial foundation for marketing and product awareness. This pre-existing familiarity reduces the marketing investment required to establish brand recognition compared to entirely new properties. For example, utilizing iconic imagery and characters on starter deck packaging immediately attracts the attention of One Piece enthusiasts. This inherent brand recognition translates into increased consumer interest and potential sales.
-
Character Appeal
The extensive roster of well-developed characters within the One Piece universe provides a rich resource for themed decks and card designs. Featuring fan-favorite characters within starter decks creates an immediate connection with players, fostering engagement and encouraging further exploration of the trading card game. For instance, a starter deck centered around the Straw Hat Pirates capitalizes on the popularity of these characters, increasing the product’s desirability among fans.
-
Narrative Integration
The intricate storylines and world-building present in One Piece offer opportunities for incorporating narrative elements within the trading card game. This narrative integration can enhance gameplay by adding thematic depth and context to card mechanics and strategies. This synergy between narrative and gameplay creates a more immersive and engaging experience for players. An example might include a card mechanic reflecting a specific power or ability from the One Piece storyline, reinforcing the connection between the IP and the trading card game.
-
Collectibility
The inherent collectibility of trading cards synergizes with the established desire for One Piece merchandise among fans. This creates a dual incentive for purchasing starter decks: acquiring playable cards and obtaining collectible items featuring beloved characters and artwork. This intersection of gameplay and collecting enhances the long-term value proposition of these products, fostering continued engagement and community growth. Limited edition or promotional cards further amplify this collectibility aspect, increasing demand and driving sales.
In conclusion, the One Piece IP serves as a powerful driver of market interest and consumer engagement for related products like starter decks sold at Target. By leveraging the established brand recognition, character appeal, narrative depth, and inherent collectibility of the franchise, these products gain a significant competitive advantage within the trading card game market. This symbiotic relationship between the IP and the trading card game underscores the strategic importance of intellectual property in shaping product success and market penetration. Further analysis of consumer behavior and market trends will provide valuable insights into the long-term impact of the One Piece IP on the trading card game’s growth trajectory.
5. Trading Card Game
The One Piece Starter Decks available at Target represent a specific product within the broader context of trading card games (TCGs). Understanding the defining characteristics of TCGs and their market dynamics provides crucial context for analyzing the strategic positioning and potential success of these products. This exploration will examine key facets of TCGs and their relevance to the One Piece Starter Decks.
-
Collectibility and Rarity
A core element of TCGs revolves around the collectibility of cards, often featuring varying levels of rarity. This inherent scarcity drives demand and encourages trading among players. One Piece Starter Decks, while providing a preconstructed play experience, also introduce players to this concept of collectibility, potentially sparking interest in acquiring rarer cards through booster packs or individual purchases. This can be observed in the inclusion of foil cards or alternate art variants within some starter decks, introducing the concept of rarity from the outset.
-
Strategic Deck Construction
TCGs emphasize strategic deck construction, where players assemble personalized decks from a larger pool of available cards. While starter decks offer a pre-built entry point, they also serve as a foundation for future deck customization. Players can expand upon the starter deck by incorporating new cards acquired through booster packs or trades, gradually learning the intricacies of deck-building strategies specific to the One Piece TCG. This progression from preconstructed decks to personalized deck building represents a core aspect of the TCG experience.
-
Community and Competition
TCGs foster vibrant communities centered around organized play and social interaction. Starter decks facilitate entry into these communities by providing an accessible starting point for both casual and competitive play. Local game stores, online forums, and official tournaments provide avenues for players to connect, trade cards, and participate in competitive events. The availability of One Piece Starter Decks at a major retailer like Target broadens access to this community aspect, potentially attracting a wider player base.
-
Evolving Metagame
The metagame, representing the dominant strategies and card combinations within a TCG, constantly evolves through new card releases and shifts in player preferences. Starter decks often reflect the current metagame to some extent, providing new players with a relevant and competitive starting point. However, the inherent dynamic nature of TCGs encourages ongoing adaptation and deck refinement, prompting players to explore new strategies and incorporate new cards into their decks as the metagame evolves. This continuous evolution contributes to the long-term replayability and strategic depth of TCGs, including the One Piece TCG.
In conclusion, understanding the core characteristics of TCGs provides essential context for evaluating the role and market positioning of One Piece Starter Decks at Target. These products serve as a gateway to the broader TCG experience, introducing players to concepts of collectibility, strategic deck building, community engagement, and an evolving metagame. The accessibility and preconstructed nature of these starter decks lower the barrier to entry, potentially attracting a wider audience to the One Piece TCG and contributing to the growth of its player community. The long-term success of these products will depend on their ability to effectively integrate new players into the dynamic and evolving ecosystem of the trading card game.
6. Affordable Entry Point
Affordability plays a crucial role in the accessibility and market penetration of trading card games (TCGs). Products like One Piece Starter Decks available at Target leverage this principle by providing a relatively low-cost entry point for new players. This pricing strategy directly influences consumer behavior, particularly among younger demographics or those hesitant to invest significant resources in a new hobby. By minimizing the initial financial commitment, these starter decks mitigate perceived risk and encourage experimentation within the TCG. This contrasts with the potentially prohibitive cost of assembling a competitive deck from individual booster packs or single card purchases, a barrier that can deter potential players. For example, a starter deck priced competitively with other introductory-level games or entertainment products presents a more attractive option for casual consumers or gift-givers.
The affordability of these starter decks contributes to several key outcomes. It broadens the potential player base by attracting individuals sensitive to price, thus expanding the overall market reach of the TCG. This wider accessibility fosters community growth by enabling more individuals to participate and engage with the game. Furthermore, an affordable entry point can stimulate impulse purchases, contributing to increased sales volume. Consider the scenario of a parent purchasing a relatively inexpensive One Piece Starter Deck for a child interested in the franchise. This initial purchase, driven by affordability, can spark a sustained interest in the TCG, leading to further purchases of booster packs, accessories, or additional decks. This ripple effect demonstrates the significant impact of affordability on long-term market growth and revenue generation.
In conclusion, the affordable nature of One Piece Starter Decks available at Target represents a strategic pricing decision with significant implications for market penetration and community development. By minimizing the initial financial barrier to entry, these products encourage broader participation and foster sustained engagement within the TCG. This approach directly addresses a common challenge in attracting new players to TCGs, contributing to the long-term health and viability of the One Piece trading card game ecosystem. Further analysis of market data correlating price points with sales volume and player retention rates would provide valuable insights into the effectiveness of this affordability-focused strategy.
7. Learn Game Mechanics
One Piece Starter Decks sold at Target serve a crucial pedagogical function: introducing new players to the game’s mechanics. These preconstructed decks, often paired with simplified rule sets, provide a structured environment for learning fundamental gameplay concepts. This structured approach minimizes initial complexity, allowing players to grasp core mechanics like card types, attack and defense interactions, and resource management. For example, a starter deck might focus on a specific character type, such as the Straw Hat Pirates, illustrating the synergy between character-specific cards and associated mechanics. This targeted introduction facilitates understanding and encourages further exploration of more nuanced strategies. The readily available nature of these products at a major retailer like Target further amplifies their educational potential, providing convenient access to individuals curious about the game.
The effectiveness of starter decks as learning tools relies on several key design elements. Clear and concise rulebooks, often included within the product packaging, guide players through initial setup and basic gameplay procedures. Tutorial components, either integrated into the rulebook or available online, provide supplemental guidance and address common questions. Furthermore, the preconstructed nature of these decks eliminates the need for initial deck building, allowing players to focus solely on learning the game’s mechanics. This contrasts with the potentially overwhelming task of assembling a deck from a large pool of individual cards, a barrier often encountered in trading card games. By simplifying the initial learning curve, these starter decks foster a sense of early accomplishment, motivating continued engagement and deeper exploration of the game’s strategic depth.
In summary, One Piece Starter Decks available at Target represent more than just introductory products; they function as effective learning tools, enabling new players to acquire essential gameplay knowledge within a structured and accessible environment. This pedagogical function contributes significantly to the long-term growth and sustainability of the One Piece trading card game community. Successfully introducing new players to the game’s mechanics not only fosters individual enjoyment but also cultivates a broader player base, ensuring the game’s continued vitality. The readily available nature of these products at Target further amplifies their impact, maximizing their reach and contributing to the overall success of the One Piece TCG.
8. Gateway to Collecting
One Piece Starter Decks available at Target frequently serve as a “gateway to collecting,” initiating individuals into the broader hobby of trading card game (TCG) collecting. This introductory function plays a crucial role in expanding the player base and driving sustained engagement within the TCG market. Understanding the mechanisms by which these starter decks facilitate entry into collecting provides valuable insights into market dynamics and consumer behavior.
-
Initial Exposure to Rarity
Starter decks often include cards with varying levels of rarity, introducing the concept of collectible scarcity to new players. This initial exposure can pique interest in acquiring rarer cards, motivating further purchases of booster packs or individual cards. For example, a starter deck might include a foil or holographic card, demonstrating the tangible difference between common and rarer variants. This tactile experience can spark a desire to collect more unique and visually appealing cards, driving engagement with the broader collecting aspect of the TCG.
-
Deck Expansion and Customization
While providing a functional preconstructed deck, starter decks also encourage expansion and customization. Players quickly discover the strategic advantages of incorporating new cards, prompting exploration of booster packs and other product offerings. This natural progression from a basic starter deck to a personalized collection fosters deeper engagement with the TCG and reinforces collecting behaviors. For instance, a player might seek specific cards to enhance their starter deck’s synergy or explore different character-themed decks, motivating further purchases and trades.
-
Community Influence and Trading
Engagement with the TCG community, often facilitated by starter decks, exposes new players to the social aspects of collecting and trading. Interacting with other players, either online or in person, introduces the concept of card valuation and the potential for acquiring desirable cards through trades. This social reinforcement normalizes collecting behaviors and encourages active participation within the TCG marketplace. Attending local game store events or joining online forums, initially sparked by the acquisition of a starter deck, can introduce new players to the broader collecting community.
-
Completionism and Set Building
The structured nature of TCG sets, with defined card lists and rarity distributions, can trigger completionist tendencies in collectors. Acquiring a starter deck often represents the first step towards assembling a complete set or acquiring all variations of specific cards. This inherent drive to complete collections fuels ongoing purchasing behavior and sustained engagement with the TCG market. For example, a player might aim to collect all the cards featuring their favorite One Piece character, driving further purchases of booster packs and individual cards. This completionist drive represents a powerful motivator within the TCG collecting landscape.
In conclusion, One Piece Starter Decks available at Target function as effective gateways to TCG collecting. By introducing concepts of rarity, encouraging deck customization, fostering community interaction, and potentially triggering completionist tendencies, these products cultivate collecting behaviors among new players. This introductory function plays a crucial role in driving sustained market growth and ensuring the long-term viability of the One Piece TCG. The accessibility and affordability of these starter decks at a major retailer like Target further amplifies their impact, maximizing their reach and contributing to the overall success of the TCG by cultivating a robust and engaged collector base.
9. Community Building
Community building represents a crucial aspect of trading card games (TCGs), directly influencing player retention, market growth, and overall game longevity. One Piece Starter Decks available at Target contribute significantly to this community-building process by providing accessible entry points and fostering social interaction among players. This exploration examines the multifaceted connection between these starter decks and the development of a thriving One Piece TCG community.
-
Shared Starting Point
Starter decks provide a common ground for new players, facilitating initial interactions and shared learning experiences. This shared starting point reduces the intimidation factor often associated with joining an established TCG community. For example, two individuals purchasing the same starter deck can immediately engage in gameplay, fostering camaraderie and shared discovery of game mechanics. This shared experience forms the basis for initial social connections within the community.
-
Accessibility Fosters Inclusivity
The widespread availability of starter decks at a major retailer like Target lowers the barrier to entry for diverse demographics. This increased accessibility fosters inclusivity by enabling individuals from various backgrounds and socioeconomic statuses to participate. This broad inclusivity strengthens the community by fostering diverse perspectives and playstyles. For instance, the affordability and ease of access of these starter decks can attract younger players or those new to TCGs, expanding the community’s demographic reach.
-
Catalyst for Organized Play
Starter decks frequently serve as the catalyst for organized play events, drawing players together for structured tournaments or casual meetups. These events provide opportunities for social interaction, competitive gameplay, and trading. Local game stores often utilize starter decks to host introductory tournaments, creating a welcoming environment for new players and fostering a sense of community belonging. This organized play component strengthens community bonds and promotes regular engagement with the TCG.
-
Facilitating Trading and Deck Building
The inherent collectibility of TCGs encourages trading among players, and starter decks often initiate this process. As players seek to customize and improve their decks, they engage in trading activities, fostering social interaction and community building. Trading provides opportunities for players to connect, share knowledge, and develop relationships based on mutual collecting interests. Online forums and local game store communities facilitate these trading interactions, further strengthening community bonds.
In conclusion, One Piece Starter Decks available at Target play a pivotal role in fostering community growth within the One Piece TCG. By providing a shared starting point, increasing accessibility, catalyzing organized play, and facilitating trading activities, these products cultivate a thriving and interconnected player community. This strong community foundation contributes significantly to the long-term health and success of the One Piece TCG, demonstrating the intrinsic link between accessible entry points and the development of a vibrant and engaged player base. The continued growth and diversification of this community will play a crucial role in the ongoing evolution and success of the One Piece TCG.
Frequently Asked Questions
This section addresses common inquiries regarding One Piece Starter Decks available at Target retail locations. Clarity regarding product specifics, gameplay mechanics, and community engagement enhances the overall player experience.
Question 1: What are the typical contents of a One Piece Starter Deck?
Starter Decks generally contain a preconstructed deck of cards, a rulebook or quick-start guide, and occasionally additional items like booster packs or promotional materials. Specific contents can vary depending on the set and edition.
Question 2: Where can these starter decks be purchased?
These specific starter decks are typically available exclusively at Target retail locations, both in-store and online, subject to availability. Availability may vary by region.
Question 3: Are these decks suitable for beginners?
Starter Decks are specifically designed for new players, providing an accessible entry point to the One Piece Trading Card Game. Preconstructed decks and simplified rule sets facilitate initial learning and gameplay.
Question 4: How do these decks compare to building a deck from booster packs?
Starter Decks offer a convenient and cost-effective alternative to building a deck from scratch. They provide a cohesive play experience immediately, whereas building a deck requires card knowledge and resource investment.
Question 5: Can these decks be used in official tournaments?
While starter decks can be used for casual play, official tournament regulations may vary. Some tournaments may require constructed decks built from a wider card pool. Consulting official tournament guidelines is recommended.
Question 6: How can players expand their collections beyond the starter deck?
Players can expand their collections through purchasing booster packs, participating in organized play events, or trading with other players. Booster packs offer random assortments of cards, increasing deck customization options.
Understanding these fundamental aspects of One Piece Starter Decks allows for informed purchasing decisions and facilitates a smooth transition into the One Piece Trading Card Game community.
The following sections will delve into advanced gameplay strategies and deck customization options for players seeking to progress beyond the introductory level.
Optimizing the Use of One Piece Starter Decks
Maximizing the value and enjoyment derived from preconstructed One Piece Trading Card Game decks available at Target requires strategic understanding and thoughtful application. The following tips provide guidance for new players seeking to enhance their initial gameplay experience and progress effectively within the game.
Tip 1: Focus on Grasping Core Mechanics: Prioritize understanding fundamental game mechanics using the provided rulebook and starter deck. Concentrate on card interactions, resource management, and basic attack/defense strategies before exploring advanced tactics. A solid foundation in core mechanics provides a framework for future deck customization and strategic development.
Tip 2: Explore Deck Archetypes: Familiarize oneself with different deck archetypes, often represented by specific character affiliations or playstyles within the starter deck. Understanding the strengths and weaknesses of each archetype informs strategic decision-making during gameplay. For example, a deck focused on the Straw Hat Pirates might emphasize aggressive tactics and character synergy.
Tip 3: Practice Against Other Starter Decks: Initial gameplay experience benefits significantly from playing against opponents using similar starter decks. This controlled environment allows for focused practice of core mechanics and strategic principles without the complexity of facing highly customized decks.
Tip 4: Utilize Online Resources: Leverage online resources such as official forums, community websites, and tutorial videos to supplement the information provided in the starter deck. These resources often offer deck-building advice, gameplay tutorials, and insights into the evolving metagame.
Tip 5: Experiment with Card Combinations: Once comfortable with core mechanics, experiment with different card combinations within the starter deck. Exploring alternative card synergies and strategic approaches provides valuable insights into deck customization possibilities and prepares players for future deck building.
Tip 6: Consider Targeted Booster Pack Purchases: Strategic acquisition of booster packs can enhance starter decks by adding specific cards that complement existing strategies or address deck weaknesses. Researching card sets and rarity distributions before purchasing booster packs maximizes the value of this investment.
Tip 7: Engage with the Community: Connecting with other players through local game stores, online forums, or social media groups provides opportunities for trading cards, sharing strategies, and learning from experienced players. Community engagement enhances the overall TCG experience and accelerates player development.
Adherence to these guidelines facilitates a more rewarding and efficient progression through the initial stages of the One Piece TCG. These foundational principles provide a framework for strategic growth, enabling players to maximize the potential of their starter decks and transition effectively into more advanced gameplay and deck customization.
The concluding section will synthesize key takeaways and offer final recommendations for continued engagement with the One Piece Trading Card Game.
Conclusion
One Piece Starter Decks available at Target represent a strategically significant product within the broader trading card game market. Analysis reveals their multifaceted role as accessible entry points, effective learning tools, and catalysts for community growth. Preconstructed nature, coupled with Target’s retail presence, maximizes product visibility and consumer access. Leveraging the established One Piece intellectual property attracts both existing fans and newcomers, fostering a broader player base. Affordability minimizes financial barriers, encouraging experimentation and sustained engagement. These decks function as gateways to collecting, introducing concepts of rarity, deck customization, and community interaction. Simplified rule sets and readily available resources promote understanding of game mechanics, enabling smooth transitions into more complex gameplay. Target exclusivity offers advantages in distribution and marketing, though potential limitations warrant consideration. Ultimately, these starter decks contribute significantly to the long-term health and sustainability of the One Piece Trading Card Game ecosystem.
The dynamic interplay between product accessibility, intellectual property leverage, and community engagement underscores the strategic importance of starter decks within the TCG landscape. Further observation of market trends and player behavior will provide valuable insights into the evolving role of these products in shaping the future of the One Piece Trading Card Game. Continued development of accessible and engaging introductory products remains crucial for fostering growth and ensuring the enduring appeal of the game within an increasingly competitive market.