8+ Trendy Green Velvet Dresses at Target | 2024


8+ Trendy Green Velvet Dresses at Target | 2024

This phrase signifies a search query aimed at locating a specific type of apparel: a dress made of velvet fabric in a green hue, sold by the retailer Target. It represents a consumer’s desire for this particular item and utilizes keywords commonly associated with online shopping to refine search results effectively. An example might be a shopper looking for an emerald green velvet midi dress for a holiday party, using these specific terms to quickly filter through Target’s online inventory.

The effectiveness of this search string lies in its specificity. By combining color, material, garment type, and retailer, the shopper increases the likelihood of finding the desired product quickly and efficiently. This targeted approach reflects the evolving landscape of online retail, where precise search queries are essential for navigating vast product catalogs. Historically, shoppers might have browsed physical store aisles; now, digital keywords serve as virtual aisle markers, guiding consumers to their desired items. This precision benefits both the shopper, saving time and effort, and the retailer, by leading customers directly to relevant products.

This understanding of a focused product search provides a foundation for exploring broader topics related to online retail strategies, including keyword optimization for product listings, consumer search behavior, and the impact of e-commerce on traditional retail models. It also opens avenues for analyzing fashion trends, specifically the popularity of certain colors, fabrics, and garment styles. Finally, the role of large retailers like Target in shaping consumer preferences and market trends can be further examined.

1. Green (Color)

Within the search phrase “green velvet dress target,” the term “green” acts as a crucial filter, narrowing the scope of potential results. Color selection in apparel often reflects personal preferences, cultural associations, and current fashion trends. Understanding the role of “green” provides insights into consumer motivations and product appeal.

  • Shade Variation

    The term “green” encompasses a wide spectrum of hues, from deep emerald and forest green to lighter shades like olive and lime. A shopper might prefer a specific shade for various reasons, such as matching accessories, complementing skin tone, or adhering to a particular dress code. This nuance highlights the potential need for more precise color descriptors within product listings to cater to individual preferences. For instance, a search for a “dark green velvet dress” yields different results compared to a search for a “sage green velvet dress,” impacting product discoverability.

  • Seasonal Associations

    Green is often associated with particular seasons or holidays. Darker greens are frequently favored during the autumn and winter months, especially for festive occasions. Conversely, brighter greens might be more prevalent in spring and summer collections. This seasonal association influences consumer search behavior and purchase intent. A shopper seeking a green velvet dress in December is likely looking for holiday attire, while a similar search in May might indicate a preference for spring wedding guest attire.

  • Cultural Significance

    In some cultures, green carries symbolic meanings related to nature, luck, or prosperity. These cultural associations can influence color choices in clothing. Understanding these cultural nuances can be valuable for retailers in tailoring product offerings and marketing strategies to specific demographics. For example, emerald green might be a popular choice for special occasions in certain cultures.

  • Trend Influence

    Fashion trends often dictate the popularity of specific colors. If a particular shade of green is trending, consumer demand for green apparel is likely to increase. Retailers often capitalize on these trends, featuring prominently colored items in their marketing materials and online storefronts. This responsiveness to trends underscores the dynamic nature of the fashion industry and the impact of external influences on consumer behavior.

The diverse interpretations and implications of “green” within the search query highlight the importance of color as a defining characteristic in apparel searches. By considering the various facets of color selection, retailers can optimize product listings, enhance product discoverability, and ultimately, better cater to diverse consumer preferences. Analyzing this single term provides a microcosm of the broader factors influencing online retail and consumer decision-making.

2. Velvet (Fabric)

The inclusion of “velvet” within the search phrase “green velvet dress target” signifies a desire for a specific textile, impacting the perceived aesthetic and functional qualities of the dress. Velvet, known for its distinctive texture and appearance, adds a layer of complexity to the search, narrowing the results and reflecting specific consumer preferences.

  • Texture and Drape

    Velvet’s signature soft pile gives it a luxurious feel and a unique drape, different from other fabrics. This characteristic influences how the garment hangs and moves, which is a key consideration for consumers seeking a particular silhouette or fit. A velvet dress will drape differently than a cotton or silk dress, affecting its overall appearance. This textural element adds to the perceived value and formality of the garment.

  • Sheen and Light Reflection

    Velvet’s light-reflecting properties create a subtle sheen, contributing to its opulent appearance. This sheen interacts with color, enhancing its vibrancy or depth. In the context of a “green velvet dress,” the velvet fabric can intensify the richness of the green hue, making it appear more jewel-toned or dramatic. This interplay of light and texture influences the overall impression the dress creates.

  • Seasonal Appropriateness

    Velvet is often associated with cooler seasons due to its weight and warmth. Its inclusion in the search phrase suggests the shopper may be looking for attire suitable for autumn or winter events. The heavier weight of velvet can make it less suitable for warmer climates or summer occasions, further refining the search parameters.

  • Care and Maintenance

    Velvet requires specific care instructions compared to other fabrics, potentially influencing purchase decisions. Its delicate pile can be crushed or damaged easily, requiring careful handling and often professional cleaning. This factor adds to the perceived value and exclusivity of velvet garments but also requires greater investment in maintenance.

The specification of “velvet” within the search query highlights its role beyond a simple material descriptor. It indicates a preference for specific tactile and visual qualities that contribute to the overall aesthetic of the dress. These factors, combined with the specified color and retailer, paint a more detailed picture of the consumer’s desired garment and inform a deeper understanding of their purchasing motivations within the broader context of “green velvet dress target.” The fabric choice interacts with other elements of the search, further refining the results and reflecting nuanced consumer preferences.

3. Dress (Garment)

The term “dress” in the search phrase “green velvet dress target” specifies the garment type, distinguishing it from other apparel categories available at the retailer. This seemingly simple term carries significant weight, shaping the search results and reflecting specific consumer needs and preferences. It acts as a primary filter, eliminating other clothing items like skirts, pants, or blouses from consideration. This focus on dresses implies a need for a single, complete garment suitable for a particular occasion or purpose.

The choice of a dress as the desired garment type often correlates with specific social contexts. Dresses are frequently associated with formal events, parties, or other social gatherings. The combination of “dress” with “green velvet” further suggests a need for attire appropriate for a special occasion, perhaps during the fall or winter seasons given velvet’s typical association with colder months. For instance, a consumer searching for a “green velvet dress” might be preparing for a holiday party, a wedding, or another formal event where a dress is considered standard attire. This contextual understanding helps refine the search and provides insights into the consumer’s underlying motivations.

Understanding the role of “dress” within the larger search phrase allows for a more nuanced interpretation of consumer intent. It clarifies the purpose behind the search, moving beyond a simple desire for clothing to a more specific need for a particular garment type suitable for a defined context. This specificity is crucial for both retailers and consumers. Retailers can leverage this understanding to optimize product categorization and presentation, ensuring relevant items are easily discoverable. For consumers, specifying the garment type streamlines the search process, leading to quicker and more satisfying results. Furthermore, the choice of “dress” interacts with the other search terms, influencing the interpretation of color and fabric. A “green velvet dress” evokes a different image and set of associations than “green velvet pants” or a “green velvet jacket.” Recognizing this interplay is crucial for accurately interpreting search queries and understanding consumer preferences within the broader context of online retail.

4. Target (Retailer)

The inclusion of “Target” within the search phrase “green velvet dress target” specifies the intended retailer, immediately narrowing the search scope to a particular brand and its associated product offerings. This targeted approach reflects contemporary online shopping behavior, where consumers often seek items from specific retailers based on factors such as perceived value, brand reputation, and accessibility. Specifying “Target” signifies more than simply a preference for a particular store; it implies a specific price point, style aesthetic, and level of quality. Target occupies a distinct position in the retail landscape, offering a balance of affordability and trend-conscious design. This positioning influences the interpretation of the entire search phrase. A “green velvet dress” at Target carries different connotations than one found at a luxury boutique or a fast-fashion retailer. This distinction highlights the importance of brand association in consumer decision-making. For example, a shopper searching for a “green velvet dress target” likely anticipates a specific price range and style distinct from those offered by higher-end retailers. This pre-conceived notion of Target’s offerings streamlines the search process, allowing consumers to quickly filter results and focus on products aligning with their budget and style preferences.

The practical significance of including “Target” lies in its impact on search engine optimization and product discoverability. When a consumer includes a retailer’s name in a search query, search engines prioritize results related to that specific retailer. This focused approach benefits both the consumer and the retailer. Consumers find desired items more efficiently, while Target benefits from increased visibility and targeted traffic to its online platform. This targeted approach contrasts with broader searches for “green velvet dress,” where results encompass various retailers, potentially overwhelming the consumer with options. By specifying “Target,” the consumer expresses a clear purchasing intent, indicating a preference for Target’s specific offerings and streamlining the path to purchase. This understanding of consumer search behavior is invaluable for retailers in developing targeted marketing strategies and optimizing product listings for improved visibility.

In conclusion, “Target” within the search query “green velvet dress target” serves as a crucial filter, reflecting consumer preferences for a specific brand, price point, and style aesthetic. It underscores the importance of retailer reputation and brand association in shaping consumer purchasing decisions. This understanding has practical implications for both consumers, who benefit from more efficient search results, and retailers, who can leverage this knowledge to optimize product visibility and drive targeted traffic to their online platforms. The inclusion of “Target” provides a crucial contextual layer to the entire search phrase, influencing the interpretation of “green velvet dress” and highlighting the interconnectedness of keywords in online retail searches.

5. Online Availability

The “green velvet dress target” search query inherently implies a reliance on online availability. The search itself is conducted online, indicating a consumer’s intent to locate and potentially purchase this item through Target’s website or app. Examining the nuances of online availability reveals its crucial role in shaping contemporary consumer behavior and retail strategies.

  • Inventory Visibility

    Online availability hinges on real-time inventory tracking and accurate product listings. A consumer searching for a “green velvet dress target” expects to see accurate information regarding sizes, colors, and stock levels. Discrepancies between online listings and actual inventory can lead to frustration and lost sales. For example, a shopper locating a desired dress online only to discover it’s out of stock in their size may abandon the purchase altogether. Accurate inventory visibility is paramount for a seamless online shopping experience.

  • Shipping and Delivery Options

    A key component of online availability is the range of shipping and delivery options offered. Factors like shipping speed, cost, and delivery location influence purchase decisions. A consumer might filter search results based on delivery timeframes, prioritizing retailers offering expedited shipping or in-store pickup. For instance, a shopper needing the “green velvet dress” quickly for an upcoming event will prioritize retailers offering next-day delivery. These logistical considerations are integral to the overall online shopping experience.

  • Mobile Accessibility

    The prevalence of mobile shopping underscores the importance of mobile accessibility. Consumers frequently conduct product searches on smartphones and tablets, expecting a seamless browsing and purchasing experience across devices. A retailer’s mobile app or mobile-optimized website directly impacts the accessibility of their online inventory. A poorly designed mobile interface can deter potential customers, even if the desired “green velvet dress” is in stock. Mobile optimization is essential for maximizing online reach and conversion rates.

  • Geolocation and Regional Availability

    Online availability can be influenced by geographic location. Retailers may offer different product assortments or delivery options based on regional factors. A consumer searching for “green velvet dress target” in one location may see different results than a consumer in another region due to variations in stock levels or localized promotions. Understanding regional nuances in online availability is crucial for retailers seeking to optimize their distribution strategies and cater to diverse customer bases.

These facets of online availability demonstrate its crucial role in shaping the customer journey. For the “green velvet dress target” search, online availability determines whether the consumer successfully locates and purchases the desired item. It highlights the interconnectedness of digital platforms, inventory management, and logistical operations in the modern retail landscape. By understanding these interconnected elements, retailers can optimize their online presence and provide a more seamless and satisfying shopping experience, ultimately driving sales and fostering customer loyalty.

6. Seasonal Relevance

Seasonal relevance plays a significant role in the search query “green velvet dress target,” influencing consumer behavior and impacting product discoverability. The timing of a search for this specific item often correlates with seasonal events, holidays, and corresponding fashion trends. Understanding this seasonal context provides valuable insights into consumer motivations and purchase intent.

  • Holiday Festivities

    The association of velvet with colder months and its luxurious texture makes a green velvet dress a popular choice for holiday celebrations. Searches for “green velvet dress target” often increase significantly during the fall and winter holiday seasons, particularly in November and December. This surge reflects consumer demand for festive attire suitable for parties, family gatherings, and other holiday events. Retailers often capitalize on this seasonal demand by featuring velvet dresses prominently in their marketing campaigns and online storefronts during these periods. For instance, Target might showcase various styles of green velvet dresses in their holiday lookbooks or online advertisements.

  • Winter Weddings and Formal Events

    Green velvet dresses can be a sophisticated choice for winter weddings and other formal occasions. The rich texture and deep hues of velvet align with the formality of such events, making them a suitable option for guests and even bridesmaids. Searches for “green velvet dress target” might see an uptick during the winter wedding season, reflecting consumer demand for elegant and seasonally appropriate attire. Retailers often cater to this demand by offering a range of styles and price points within their velvet dress collections, ensuring options for various formal occasions.

  • End-of-Year Sales and Promotions

    Retailers frequently offer discounts and promotions during the end-of-year period, impacting the timing of consumer searches. Shoppers may specifically search for “green velvet dress target” during sales events, anticipating discounted prices on seasonal items. This strategic timing of searches reflects consumer awareness of retail cycles and a desire to maximize value during promotional periods. This behavior underscores the importance of strategic pricing and promotional strategies for retailers seeking to capture seasonal demand.

  • Transitional Seasons and Layering

    While typically associated with colder months, a green velvet dress can also be adapted for transitional seasons through layering. A shopper might search for “green velvet dress target” in early fall or late spring, intending to pair it with other garments like jackets, cardigans, or tights. This adaptability extends the seasonal relevance of velvet dresses, allowing consumers to incorporate them into their wardrobes beyond the peak winter months. This adaptability influences product presentation and styling suggestions by retailers, who often showcase layering options to extend the appeal and wearability of seasonal items.

The seasonal relevance of “green velvet dress target” influences search patterns and purchasing decisions. Understanding these seasonal connections enables retailers to optimize product placement, tailor marketing strategies, and ultimately, better meet consumer demand throughout the year. Recognizing the cyclical nature of fashion and its interplay with seasonal events provides a deeper understanding of consumer behavior and market trends within the online retail landscape. It also highlights the interconnectedness between product attributes, retailer selection, and the timing of consumer searches.

7. Style Preferences

Style preferences play a crucial role in the “green velvet dress target” search, influencing the specific attributes a consumer desires. While the core elements of color, fabric, and retailer are defined, individual style preferences further refine the search, impacting the silhouette, length, sleeve style, and overall design sought by the consumer. Understanding these nuanced preferences provides valuable insights into individual expression and the diverse interpretations of fashion trends.

  • Silhouette

    The silhouette of a dress significantly impacts its overall appearance and how it flatters different body types. A consumer searching for “green velvet dress target” might prefer a specific silhouette, such as A-line, fit-and-flare, bodycon, or empire waist. These preferences reflect individual body image, desired level of formality, and current fashion trends. For example, a shopper seeking a more formal look might prefer a fitted silhouette, while someone looking for a more relaxed style might opt for an A-line or empire waist design. This preference directly influences product selection and filtering within Target’s online inventory.

  • Length

    Dress length contributes significantly to the overall style and formality of the garment. A “green velvet dress target” search could encompass various lengths, from mini and midi to maxi and floor-length. Length preferences often correlate with the intended occasion and individual style. A mini dress might be suitable for a party or night out, while a maxi dress might be preferred for a more formal event or a holiday celebration. This preference further refines search results, allowing consumers to quickly filter options based on desired length.

  • Sleeve Style

    Sleeve styles contribute to the overall aesthetic and seasonal appropriateness of a dress. A consumer’s preference for long sleeves, short sleeves, sleeveless, or three-quarter sleeves impacts the suitability of a “green velvet dress target” for different occasions and climates. Long sleeves might be preferred for winter events, while sleeveless or short sleeves might be more suitable for warmer weather or indoor occasions. This detail, while seemingly minor, can significantly impact product selection and consumer satisfaction. The presence or absence of sleeves also influences the overall silhouette and formality of the dress.

  • Embellishments and Design Details

    Embellishments and design details, such as lace, ruffles, beading, or embroidery, further personalize a “green velvet dress target” search. These details contribute to the overall aesthetic and can significantly impact the perceived style of the dress. A consumer seeking a minimalist look might prefer a simple, unembellished design, while someone looking for a more dramatic or festive style might prefer a dress with intricate details. These preferences reflect individual taste and the desired level of ornamentation, further refining search results and allowing consumers to find items aligning with their specific vision.

These style preferences, in conjunction with the core elements of “green velvet dress target,” create a comprehensive picture of the consumer’s desired garment. Understanding these nuanced preferences allows retailers like Target to optimize product descriptions, filtering options, and visual merchandising to better cater to individual styles and enhance product discoverability. By acknowledging the influence of personal style on search behavior, retailers can create a more targeted and satisfying online shopping experience, ultimately driving sales and fostering customer loyalty. This detailed approach to understanding consumer preferences underscores the importance of personalization within the competitive landscape of online retail.

8. Price Point

Price point plays a critical role in the “green velvet dress target” search, directly influencing consumer purchasing decisions and shaping expectations regarding quality, design, and overall value. Target’s brand positioning within the retail landscape creates a perceived price range for its products, impacting consumer perceptions of a “green velvet dress” found within its inventory. Understanding this price sensitivity provides valuable insights into consumer behavior and market dynamics.

  • Brand Perception and Value

    Target’s reputation for offering stylish yet affordable products influences consumer expectations regarding the price of a “green velvet dress.” Shoppers typically associate Target with a mid-range price point, anticipating prices lower than those found at luxury retailers or designer boutiques. This pre-conceived notion of value impacts purchasing decisions and influences the perceived affordability of a velvet dress. Consumers might assume a “green velvet dress target” offers a balance of style and affordability, aligning with their budget constraints without compromising on trend-conscious design.

  • Material Cost and Perceived Quality

    Velvet, as a fabric, carries certain connotations of luxury and quality, potentially impacting the price of a “green velvet dress target.” The production and sourcing of velvet can influence the final retail price, contributing to a potentially higher price point compared to dresses made from less expensive materials like cotton or polyester. However, Target’s focus on value-driven pricing might moderate this price increase, offering velvet dresses at a more accessible price point than higher-end retailers. This balance between material cost and perceived quality influences consumer perceptions of value and affordability.

  • Sales and Promotional Strategies

    Target’s frequent sales and promotional events directly impact the price point of a “green velvet dress,” creating opportunities for consumers to purchase desired items at discounted prices. Shoppers often anticipate these sales periods, strategically timing their searches for “green velvet dress target” to coincide with promotional offers. This price sensitivity underscores the importance of strategic pricing strategies in influencing consumer behavior and driving sales. Limited-time offers and seasonal discounts can significantly impact purchasing decisions, making a “green velvet dress” more accessible to a wider range of consumers.

  • Competition and Market Positioning

    The competitive landscape of the retail market influences the price point of a “green velvet dress target.” Target’s pricing strategies are often informed by competitor pricing and the need to maintain a competitive edge within its market segment. This competitive pressure can lead to price adjustments and promotional offers designed to attract price-conscious consumers. Analyzing competitor pricing and market trends allows Target to position its “green velvet dress” offerings strategically, balancing affordability with perceived value and maintaining its competitive position within the retail market.

The intersection of price point and “green velvet dress target” highlights the complex interplay of brand perception, material cost, promotional strategies, and market competition. Consumers searching for this specific item bring pre-conceived notions about Target’s pricing, influencing their expectations and purchase decisions. Understanding these dynamics allows retailers to optimize pricing strategies, maximize sales, and cater to the diverse needs of price-conscious consumers. Ultimately, price point acts as a critical factor in the consumer journey, influencing product selection, purchase timing, and overall satisfaction with the “green velvet dress target” experience.

Frequently Asked Questions

This FAQ section addresses common inquiries regarding the search for and potential purchase of a green velvet dress at Target, offering clarity on various aspects related to product availability, pricing, and style considerations.

Question 1: Are green velvet dresses readily available at Target throughout the year?

Availability fluctuates based on seasonal trends and inventory cycles. While more common during fall and winter, availability during other seasons varies. Checking Target’s website or app provides the most accurate real-time information.

Question 2: What is the typical price range for a green velvet dress at Target?

Target typically positions itself within a mid-range price point. Prices for velvet dresses vary based on design, length, and embellishments, but generally align with Target’s value-driven pricing strategy.

Question 3: Does Target offer a variety of shades of green in velvet dresses?

Specific shades available vary seasonally and are subject to inventory changes. Target often offers a range of green hues, from deep emerald and forest green to lighter shades, but precise availability should be confirmed online or in-store.

Question 4: What styles of green velvet dresses are typically available at Target?

Target frequently offers a variety of styles, catering to diverse preferences. Common styles might include wrap dresses, slip dresses, fit-and-flare designs, and bodycon silhouettes. Specific offerings vary based on current trends and seasonal collections.

Question 5: Does Target offer plus-size options for green velvet dresses?

Target typically offers a wide range of sizes, including plus-size options, across many of its clothing lines. Availability for specific styles and colors should be confirmed on Target’s website or app.

Question 6: What are the recommended care instructions for a velvet dress purchased from Target?

Specific care instructions are typically found on the garment’s tag. Velvet often requires delicate handling and may benefit from professional cleaning to maintain its texture and appearance. Always refer to the care label for precise instructions.

These FAQs provide a general overview. Consulting Target’s official resources ensures the most accurate and up-to-date information regarding product availability, pricing, and specific details.

Further exploration of specific styles, sizes, and availability can be conducted through Target’s online catalog or by visiting a local store.

Tips for Searching “Green Velvet Dress Target” Effectively

These tips offer practical guidance for maximizing search efficiency when looking for a green velvet dress at Target, ensuring relevant results and a streamlined shopping experience. Effective search strategies leverage specific keywords and filters to quickly locate desired items within Target’s online inventory.

Tip 1: Utilize Specific Shades of Green. Instead of simply “green,” use more precise terms like “emerald green,” “forest green,” or “olive green” to refine results and target specific hues. This precision reduces irrelevant results and saves time.

Tip 2: Specify Dress Style. Include terms describing the desired silhouette, such as “A-line,” “fit-and-flare,” “wrap dress,” or “bodycon,” to further narrow search results. Combining style keywords with color and fabric refines the search effectively.

Tip 3: Filter by Size and Price. Utilize Target’s online filters to narrow results by size, price range, and other relevant criteria. This streamlines the search process, focusing on available options that meet specific requirements.

Tip 4: Explore Related Search Terms. If initial searches yield limited results, explore related terms like “velvet party dress,” “holiday dress,” or “cocktail dress,” potentially uncovering relevant options categorized differently. This expands search scope beyond literal keywords.

Tip 5: Check for Online Availability and Store Inventory. Before visiting a physical store, confirm online availability and local store inventory. This ensures efficient shopping and avoids unnecessary trips if the desired dress is unavailable locally.

Tip 6: Browse “Lookbooks” and Style Guides. Target often features curated “lookbooks” or style guides showcasing seasonal trends. Browsing these collections might reveal green velvet dresses styled for specific occasions, offering inspiration and direct links to product pages.

Tip 7: Sign Up for Email Alerts. Subscribing to Target’s email alerts allows notification of new arrivals, sales, and promotions related to “green velvet dress” or other specified search terms. This proactive approach ensures timely awareness of relevant product availability and discounts.

By implementing these strategies, consumers can efficiently locate their desired green velvet dress at Target, optimizing search efforts and enhancing the overall shopping experience. Effective search strategies lead to faster product discovery and increased satisfaction with online retail navigation.

These practical tips bridge the gap between a general search concept and a successful product discovery, offering a structured approach to navigating the vast landscape of online retail.

Conclusion

Analysis of “green velvet dress target” reveals a complex interplay of consumer preferences, retail strategies, and the evolving landscape of online search. Deconstructing this seemingly simple phrase illuminates the significance of individual keywords in conveying specific needs and desires. Color, fabric, garment type, and retailer selection each contribute crucial information, guiding both consumer searches and retailer optimization efforts. Furthermore, understanding the influence of online availability, seasonal relevance, individual style preferences, and price sensitivity provides a comprehensive perspective on the dynamics driving online retail interactions. Each element contributes to a nuanced understanding of consumer intent and the factors influencing purchase decisions.

The search for a “green velvet dress target” signifies more than a simple product query; it represents a microcosm of the broader trends shaping modern retail. The increasing reliance on online platforms, the demand for personalized experiences, and the importance of targeted marketing strategies are all reflected within this specific search. As consumer behavior continues to evolve in the digital age, understanding the nuances of search queries like “green velvet dress target” becomes increasingly critical for both consumers seeking desired products and retailers striving to connect effectively with their target audiences. This understanding fosters a more efficient and satisfying online shopping experience, driving both consumer satisfaction and retail success in the dynamic digital marketplace.